Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including sustainability, technology and healthcare, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs.



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July 15th, 2014

Blog post #1: The opportunity for large B2B brands on social media

Blog post #1: The opportunity for large B2B brands on social media

Social media provides consumer brands with unique opportunities to monitor consumer sentiment, opinions and trends. But, it is not the bastion of consumer-facing brands – there is also a great deal of understanding and direction that business-to-business vendors can learn from social media analysis. Let’s review just one series of projects with reasons and outcomes…[more]

 

July 9th, 2014

Tech PR viewpoint: IT TLAs & Abbrs. FWIW

Tech PR viewpoint: IT TLAs & Abbrs. FWIW

Hazel’s Tech PR viewpoint: One of the toughest but most important skills in communicating the benefits of new and innovative technology is the ability to explain complex concepts in a manner that is easy to understand. From my perspective of tech PR, this means using plain English, being honest about what you do, describing big…[more]

 

June 23rd, 2014

Securing press coverage: Media results for file transfer

Securing press coverage: Media results for file transfer

Over the past couple of years we’ve had the pleasure of working as part of the team for file transfer specialist vendor Ipswitch File Transfer.  We’ve achieved a pace and volume of coverage and results for this client, Ipswitch File Transfer, that we’re proud of – that have supported the division’s sales, and driven the…[more]

 

June 19th, 2014

Kickstarter PR: KinderLab Robotics hits crowdfunding goal

Kickstarter PR: KinderLab Robotics hits crowdfunding goal

Kickstarter campaigns. Like so many PR campaigns, these are not sprints, they are marathons. This week KinderLab Robotics, a Prompt PR client, reached and exceeded its Kickstarter goal. Since Kickstarter launched in 2009, interest in the site has grown. And over time there have been changes in how you would promote your product, service or…[more]