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By newswire
June 30th, 2010
jovoto appoints Prompt Communications for North American PR and media relations
jovoto appoints Prompt Communications for North American PR and media relations
Prompt to represent launch of North American operations of creative collective intelligence leader
Boston, MA and New York, NY- June 30, 2010 – Prompt Communications, a specialist in digital PR, marketing and social media communications, has been selected as the North American public relations agency for jovoto, the technology provider which uses a unique online platform to connect brands and organizations with the collective power of a creative community of over 10,000 to deliver ideas, inspiration and visibility in support of their marketing and communication needs.
Trusted by leading brands such as Greenpeace, Starbucks and UNICEF, jovoto’s unique creative collective intelligence model builds on the concept of ‘crowdsourcing’ to deliver diverse, and innovative ideas solutions curated by the community of creatives. Its platform allows companies to harness creative energy from a current talent pool of agency-caliber creatives with diverse backgrounds from product design, graphic design, and copywriting to architecture.
Prompt is a digital PR and communications consultancy with offices in Boston, London and San Francisco. With a strong technology practice, Prompt has provided PR, copywriting and other sales-focused activities for vendors such as Oracle Corporation, Openbravo and Cap Gemini’s Sogeti, to gain thought leadership and improve brand recognition.
The Prompt team will work to improve recognition of jovoto as the company launches its New York office and expands to North America. Prompt will introduce jovoto to the national, business and design media, raising awareness of jovoto’s services and offerings. Working with jovoto, Prompt will drive a comprehensive media relations strategy to support and facilitate jovoto’s growth in the market.
Peter Ryder, president of Americas for jovoto, said: “We’re excited to expand into the US, and we’re looking forward to working with Prompt to do so. Prompt has the engagement model and the expertise we were looking for, as well as a proven track record of helping to grow businesses. When you couple that with their transatlantic work, it made for an easy choice to help us gain a foothold here.”
Hazel Butters, CEO of Prompt Communications, said: “Prompt is thrilled to be working with jovoto on its US visibility and adding to sales momentum. Technology and collaboration have fundamentally changed the creative sector, and jovoto is leading this change. We’re looking forward to introducing jovoto, its value proposition and its talented team to a North American audience and really showing what’s possible for the world of creative collaboration.”
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About jovoto
jovoto is a unique online platform that delivers creative collective intelligence and builds on the concept of ‘crowdsourcing’. It establishes a sustainable partnership between brands that seek ideas and creative idea-driven individuals and communities.
jovoto’s vision is a new form of sourcing and working with creative talent to provide brands with great ideas, relevant insight and visibility, generated through social media. It is the only platform that provides a fair and collaborative environment for creatives and brands through the just treatment of property and patent rights, and democratic allocation of prize money through the promotion of community-based idea exchange.
The jovoto community of 10,000 agency-caliber creatives has delivered creative results to customers such as AirBerlin, Greenpeace, Starbucks and UNICEF.
The company is privately held. It was established in 2007 at the University of the Arts Berlin by Bastian Unterberg , and has European headquarters in Berlin and US headquarters in New York City.
About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. www.prompt-communications.com
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