Prompt's TechBlog
Bluetooth spam, coming soon to a high street near you!
23 August 2005
Posted by LC
The New Scientist reports that an advertising company in London has been experimenting with 'Bluecasting' - broadcasting media clips to Bluetooth devices from a transmitter located inside a billboard. Apparently the six experimental billboards detected over 87,000 Bluetooth capable devices over a two week trial period, and 17% of users chose to download the offered clips, which were advertising the latest Coldplay album.
While this kind of thing is new and exciting, it's understandable that people will be intrigued enough to download the clips. But once it gets to the point where you can't walk down any city street without dozens of advertisers attempting to blast their message into your phone or PDA, we suspect people will tire of the whole idea fairly quickly.
While this kind of thing is new and exciting, it's understandable that people will be intrigued enough to download the clips. But once it gets to the point where you can't walk down any city street without dozens of advertisers attempting to blast their message into your phone or PDA, we suspect people will tire of the whole idea fairly quickly.
# posted by LC at 10:57 AM 
Comments:
Post a Comment
<< Home