Prompt's TechBlog
Rubber Soul?
07 November 2005
Posted by Dave Wilby
What was the most entertaining, interesting thing you saw on TV this weekend? Was it coverage of rioting in Paris? BBC epic mini-series Rome? The omnibus edition of Bleak House? Historical docu-drama Egypt? Perhaps it was a dose of reality TV from XFactor or Strictly Come Dancing? Or even Chelsea finally suffering defeat at the hands of Manchester United?
Well, for our money, it wasn't the programming that was worth a look at all, but one of the ad breaks. To announce the arrival of its new range of Bravia LCD and 3LCD flat panel TVs, the ad people at Sony decided to hire Danish director Nicolai Fuglsig to launch a quarter of a million multi-coloured bouncy balls down the hills of San Francisco and film the results. The full-length cut is a stunning piece of film, even if it is just an ad designed to sell more tellies. Check it out for yourselves, or risk seeing the less impressive edit while you're waiting for Corrie...
Well, for our money, it wasn't the programming that was worth a look at all, but one of the ad breaks. To announce the arrival of its new range of Bravia LCD and 3LCD flat panel TVs, the ad people at Sony decided to hire Danish director Nicolai Fuglsig to launch a quarter of a million multi-coloured bouncy balls down the hills of San Francisco and film the results. The full-length cut is a stunning piece of film, even if it is just an ad designed to sell more tellies. Check it out for yourselves, or risk seeing the less impressive edit while you're waiting for Corrie...
# posted by Dave Wilby at 10:04 AM 
Comments:
I bet the neighbours love them. People will be finding bouncy balls in their plants, cars and trouser turn-ups for months.
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