Prompt's TechBlog

Apple is considering introducing an iPod Nano with one gigabyte (GB) storage capacity according to Yahoo News and the Register. Currently Apple offers a one GB iPod known as the iPod Shuffle. The Shuffle is less expensive than the Nano and has sold incredibly well.

It's one thing to say that the general movement in the storage capacity industry is one towards greater space with cheaper prices, but it's quite another thing to see it in action. Here we have a more expensive product line, the Nano, that is considered being offered with a smaller storage capacity in order to appeal to a wider audience with a less expensive price. The sales success of the less expensive and smaller capacity Shuffle shows that there is indeed a market at the lower end of storage capacity. This might mean that the apparent need for storage might be greater than the actual need for storage. The popularity of these devices shows the strength of the market as a whole, but especially within the smaller capacity and less expensive segment.