Prompt's TechBlog
Starbucks Economics
06 January 2006
Posted by Sean McManus
For an interesting read on marketing, pricing and an invisible item on the Starbucks menu, read this article at Slate.com: Starbucks Economics. It talks about an unadvertised 'short' drink you can order that's cheaper and stronger than the ones on the menu. The story explains why its hidden availability makes economic sense to the fashionable coffee chain. Secret item might be US-only. Leave comments if you discover otherwise...
# posted by Sean McManus at 3:00 PM 
Comments:
I've ordered a short latte in some of London's many and varied branches of Starbucks (more than there are in New York now, or so my local branch proudly trumpets on its noticeboard). Though I confess I always wondered why it wasn't on the board..
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