Prompt's TechBlog

A recent estimate from the coffee company Boca Java claims that there are now more than 50 million blogs on the internet. The phenomenon of writing an online diary or having a place to rant about your pet hates or display your interesting hobbies has really taken off and it is now commonplace for someone to have a blog or just enjoy reading others'.

Boca Java has come up with a great marketing campaign by making coffee for bloggers. It has recently launched so-called 'bloggers blends' whereby bloggers can purchase, create and name new coffee blends. Each blogger-inspired blend has its own identity such as: "Bloggers' boot-up blend", "Bloggers' pajama passion" or "Late night log in". It's a bit of a gimmick but clever positioning by the company within the blogging community.

Although they may bring amusement to many and certainly do act as an easy way to waste away the hours, blogs appear to be an unwelcome activity for employers. A survey of 2,000 office workers by Thomas Cook has found that workers in the UK spend the equivalent of 75 days every year surfing the internet instead of working. This amounts to a third of each week being lost to workers skiving which leaves employers out of pocket.