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Prompt's TechBlog

Revamped NY Times site makes interesting reading

04 April 2006

The New York Times has given its website a compete overhaul, relaunching this week with a radical new design, different news and features sections, more intelligent navigation, a greater emphasis on multimedia, and a fresh approach to interactivity and community. We love it, especially the slick use of white space and the intuitive tabbed links to the snazzy new bits.

For example, the dedicated Video area puts the Beeb's clunky use of Real Player to shame. Instead of numerous pop-ups moaning about plug-ins, incompatibilities and buffers, the NYT manages to start each video report promptly, smoothly, and in a satisfyingly larger window than is common, with no stuttering or hassle. Plus, there's plenty of worthwhile content to view here, split into genre channels including Technology and Science.

Perhaps most intriguingly of all, there is now a superb Most Popular section, which includes ranked lists of the most emailed, most blogged and most searched articles on the NYT site (as well as an erroneous Top Movies list). It's quite an exciting development for an American press site, so often criticised for its introverted outlook on the world, and one that immediately makes the site more appealing, open and inclusive of visitors' opinions and interests.

We think Brits especially are going to enjoy this revamp a lot - take a look-see and tell us what you reckon

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Comments:

They've still got the tedious login requirement. That was a missed opportunity.

 

Have they now? In that case at least anyone who used the old site is recognised by the new one, because I haven't been prompted for a re-reg or a login. Small mercies...
The Media Guardian frequently forgets me and asks me to login afresh despite the fact I visit almost daily, whereas until this redesign I had put NYT on the backburner for quite some time...

 
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