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Prompt's TechBlog

It's out of this world...

23 May 2006

Ever wanted to be in two places at once? Well, the latest initiative in virtual gaming allows you to do just that! Interscope Records has partnered with Web Community start up Doppelganger to launch a virtual nightclub called the Pussycat Lounge, where visitors create customised digital images of themselves, called avatars, and use them to navigate the various rooms of the nightclub. Visitors can also interact with other guests by using the integrated AOL Instant Messenger application to chat, punctuated with pre-programmed gestures and dance moves for their avatar. Not only does this virtual world allow you to interact socially, but visitors are subjected to a type of virtual marketing. The lounge features are used as a storefront where visitors will soon be able to spend real cash to buy artist T-shirts to add to their avatar, or buy the real shirt for themselves. A virtual spending spree... it sounds fantastic!


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