Prompt's TechBlog
Web 2.0 not always good for Business 1.0
22 January 2007
Posted by Sally
The Sunday papers covered a story about a media relations manager for Camelot (the company that currently runs the national lottery in the UK) who posed as an MBA student to gain information on new bids to operate the lottery. We recently worked with a social networking client that is very concerned with the issue of online identities. Their view is that the identities, real or fake, should be carefully managed and protected. As described in the previous post, web 2.0 is full of people enjoying being, trying, or hoping to be someone or something else online. So it was interesting to see one of the consequences of the two worlds 'real' and 'made-up' colliding: the PR ended up resigning. She was found out when an un-discriminating 'out-of-office' reply was sent from her work email, via the 'fake' G-mail account she had set-up - to the person she was trying to spoof.
# posted by Sally at 9:17 AM 
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