Prompt's TechBlog

Just got an email from Virgin Atlantic telling me that they've managed to resolve their dispute with their cabin staff and the strike has been called off. Great! Only, I haven't flown with Virgin for over a year and haven't got any future flights booked with them. I wasn't previously aware of any staffing problems either, so the regular strike updates have only alerted me to problems at the airline which I would otherwise never have noticed.

Companies need to be much smarter: Virgin know when I'm flying with them, and whether any flights I've booked will be affected by strike action. They don't need to spam everyone who's ever stepped on one of their planes to tell them this kind of thing.

I don't have unlimited time to keep up with all the activities of all the companies I've ever engaged with. I just need to know what I need to know. Businesses would do well to remember that they can only contact their customers with their consent, and if they want to keep the channel open, they must ensure all their messages are relevant.