Prompt's TechBlog

Microsoft has just moved onto the second stage of its latest advertising campaign. The first stage made headlines as Jerry Seinfeld joined Microsoft's Bill Gates for some fun and quirky sketches that seemed to be about nothing related to Microsoft. Seinfeld and Gates made for an interesting comedic pair and seeing Seinfeld, I couldn't help recalling his hilarious 'sitcom about nothing'.

Just a few weeks ago, around the corner from our office in Harvard Square, Boston, a Seinfeld "Campus Tour" was held to honor the show and some of its most famous moments. The famous Soup Nazi was signing autographs and crowds of people gathered to meet him, get his autograph and simply soak up the memories of the Emmy Award-winning comedy show. The dynamic duo of Gates and Seinfeld are amusing, and provide humor about nothing just as the series did for nine seasons.

As you can see, we're big fans of Seinfeld here at Prompt, which is why we were a little surprised to see that Microsoft has dropped the comedian for the second stage of the advertising campaign. Microsoft's latest TV ads confront Apple's 'I'm a Mac, I'm a PC' commercials, and feature the PC actor from those advertisements. Although Microsoft claims that this stage of the campaign was planned to highlight "real people" who use Microsoft products, many have speculated that Seinfeld was dropped because his commercials were proving unsuccessful. Microsoft is staying quiet about this, but they haven't ruled out the possibility of Seinfeld returning later in the campaign.

The new 'I'm a PC' advert has been created by agency Crispin Porter & Bogusky, the same organization behind the legendary Subservient Chicken online advertisement.

Labels: Advertising, microsoft, Seinfeld

# posted by Laurie SantaLucia at 5:47 PM