Prompt's TechBlog

Microsoft has been really making some weird videos lately, from their short-lived commercials with Seinfeld, to an ad tricking people testing Vista thinking it was the next OS, and now the video below. I think that Bill Gates leaving his day-to-day role at the company may have had something to do with the company going completely and utterly crazy.

Microsoft hired a boy band and filmed in a video about it in an ironic style that came right out of The Office (how fitting for Microsoft to use that style) to promote its upcoming Professional Developers Conference 2008. Someone at Microsoft must've said "hey guys, let's make a bad boy band song for Windows 7," realized that it really did come out bad and then said "well, let's make an ironic intro and outro so it seems like we meant to do it like that the whole time."



It's actually pretty catchy, and better than most NSync and Backstreet Boys songs were. That still doesn't cover up the sheer finger-scratching-against-the-chalkboard terribleness of lyrics like:

"Windows 7 my love is true,
Now let me use Direct3D to unlock your GPU"

"PCD 2008, Windows 7 is coming and I can't wait,
I'm going to get the first one out of the crates, wrap your Windows around me"

"I'm going to need my developer guys, get tons of content on 160 Gigabyte drives"

It could've been a hit if Microsoft didn't go for the ironic angle. It worked for Wrigley's.

Labels: Advertising, boy bands, microsoft, video, Windows