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Prompt Copywriting Corner: How poor grammar reflects on your brand
Prompt Copywriting Corner: How poor grammar reflects on your brand
We all know the importance of good branding. But it is amazing how many websites, press releases and ads directly undermine their business with uninspired copy and sloppy grammar.
For instance, if you are in an industry where attention to detail is important: a financial institution or interior design studio, for example, you may be saying one thing with your content but really saying another. If “Our customer service is unparalleled, we give each client personalized attention,” looks like this, “Our customer service is unparalleled, we giv each client personallized attention,” are you believing the pitch? Because I’m not. 
I’m getting a subconscious vibe that this vendor is not quite what they seem. And I would guess I’m not the only one. If a bank isn’t careful with how it portrays itself to the public, will it really be that careful with my money? How is a typo different from a missed crucial ‘0’ in my account summary? It raises doubt and questions about the firm’s credibility.
Copywriting is best left to the experts. Otherwise, your message is muddied. Creative, clear and correct writing is a value-add to your advertising dollars. It boosts your brand.
Prompt Grammar Tip: ‘Complement’ means to add to enhance something. The tablecloth complements the rich tones of the pottery. ‘Compliment’ means to give someone praise. I just have to compliment you on your nice-looking briefcase. A good way to remember this is complement with an ‘e’ means ‘enhance,’ and the first letter is ‘e.’
Posted in Communications consultancy opinion, Copywriting | Comments Off
