This is a fascinating purchase. Intel is famous for the whole ‘Intel Inside’ and making users care about the brand of a component that they once never really knew existed.  Will Intel do the same with security?

Well, when it comes to security software and engineering clout, McAfee with its 6,100 employees and 2009 revenue of $2 billion has just that. And if you wanted to look at a vendor that had hardware embedded across billions of devices, look no further than Intel.

The big question is how will it play out? Well, I can imagine the possibilities of chip-level security, along the lines of ‘Security Inside’ (you heard it here first).

But it goes further: look at Intel’s other recent purchase – the cable modem business of Texas Instruments. Now consider the possibilities of combining security software and hardware for content and services delivered over cable. I think this has the potential to be a real market changer, and look forward to seeing what chipzilla does next as it tears its way through the market.

The thing is, anyone can create 4096 pixel content using video editing tools – for example, stiching a montage of four 16:9 HD video feeds would produce a 16:9 4k video. Or, by using motion graphics software, one can choose any pixel resolution one wishes. Compress it, and stream it—it isn’t unique to YouTube.

Generally, the size of the file produced is not dependent on the pixel dimensions because compression works in the spatial frequency domain – sure, more pixels mean the *possibility* of higher frequencies, but they aren’t necessarily present, and if they are, the codec just filters them out to get the filesize small enough to stream over the internet. High quality web video is *not* about pixel dimensions, it is about optimisation: What are people viewing your video on, what internet connections do they have, what streaming media and codec settings are ‘best’ (but dont start me on that…).

We’re just finishing a video project for a client, but when that is clear I’ll post up some links to Prompt’s 4096 service, so check back here next week and let me know what you think—and what you are viewing it on!

London, UK – 12 August 2010 – Prompt Communications today announced that it is working with Aruba Networks to deliver video case studies and production services.

Headquartered in Sunnyvale, California, Aruba Networks is the global leader in distributed enterprise networks. The company’s award-winning portfolio of products helps businesses such as BAA and KPMG to simplify operations and secure access to corporate applications.

Prompt is a digital PR and communications consultancy with offices in London, Boston and San Francisco, and a network of partner agencies across EMEA. With a strong technology practice that has provided PR, copywriting and other sales‐focused activities for large and small vendors such as Oracle Corporation, Openbravo and the Sogeti division of Cap Gemini, Prompt helps companies gain thought leadership and improve brand recognition to drive sales.

Prompt’s production of customer video testimonials for Aruba Networks are optimised for Web distribution and local HD playback, to complement the company’s sales activities across UK and EMEA. The scope of work includes on-location HD filming, comprehensive editing, intro and closing sequences, sound engineering and optimising the final video content.

The first video case study showcases how Aruba Networks delivered a vast Wi-Fi network to BAA for Terminal 5 London Heathrow Airport. The video shows how Aruba delivered over a thousand access points throughout the Terminal 5 and its corporate offices, delivering to BAA a flexible, secure enterprise scale network that meets the current and future requirements of Terminal 5.

Roger Hockaday, EMEA Director of Marketing for Aruba Networks, said: “We believe that video case studies be an outstanding marketing tool. Prompt has demonstrated a deep understanding of our industry, as has a strong track record of leading successful marketing and communications campaigns. We are very pleased with our first video case study, and are confident that Prompt’s work will drive business.”

Hazel Butters, CEO, Prompt Communications, said: “Video case studies are a fantastic way for companies to demonstrate their proposition with real world examples. Our video case studies draw a spotlight to our customers’ success stories driving interest from potential customers and the media alike.”

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About Aruba Networks, Inc.
Aruba is the global leader in distributed enterprise networks. Its award-winning portfolio of campus, branch/teleworker, and mobile solutions simplify operations and secure access to all corporate applications and services – regardless of the user’s device, location, or network. This dramatically improves productivity and lowers capital and operational costs.

Listed on the NASDAQ and Russell 2000® Index, Aruba is based in Sunnyvale, California, and has operations throughout the Americas, Europe, Middle East, and Asia Pacific regions. To learn more, visit Aruba at http://www.arubanetworks.com.

About Prompt Communications
Founded in January 2002, Prompt Communications is a PR and digital communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California.

Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan‐European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. The company has five business divisions: PR, Analyst Relations, Copywriting & Creative, Marketing Services and Social Media.

Prompt’s current and former technology clients include Adobe Systems Incorporated, ApacheCon, Aperture, Barros Technologies, BMC Software, Colosa, Concursive, Corizon, Foviance, Genesys Telecommunications, GenSight Group, Hippo, IBM, KANA, Openbravo, Oracle Corporation, smartFOCUS and Webtide.
For more information, visit www.prompt-communications.com.

The “Phytobench” is a dynamic public seating element made of milled, recycled lumber that actively grows plant communities to repair damaged soil ecosystems. Designed by SoftRigid, the multi-tasking bench serves to restore the natural landscape and serves as eco-friendly seating on which to rest weary behinds. And we’re not the only ones who think so – “Phytobench” recently earned an honor award at the 2009 Seoul Design Olympiad

On July 15th, the Indian government announced a winner for their nationwide competition to find a new symbol to represent its currency, the Rupee. The winner, D. Udaya Kumar a professor at the Indian Institute of Technology was chosen out of thousands of entries by the Indian cabinet. Kumar describes the symbol as reflecting the Indian flag and a blend of Roman and Indian letters.

Until now abbreviations such as INR or Rs were used to represent the Rupee, which were used by neighboring countries like Sri Lanka, Pakistan, and Nepal causing confusion in the world’s financial market. Feedback from the Indian population has been positive, as they see this as a chance to have their booming economy recognized all around the world.

While the winner received roughly $5,350, implementing the symbol could cost the Indian government much more. By having to print new money, ensuring compatibility on computers, software, phones and keyboards, it could be a $50 billion plus investment.

So move over $, £, € and ¥, there’s a new symbol coming to a keyboard near you.

Earlier this week, Mediabistro plugged the newest trailer (at 2mins 30secs) for the seventh movie installment of the series, Harry Potter and the Deathly Hallows (Part One) due to hit theaters in November this year — A big thank you to them for posting.

Check out the trailer here:

Call me a loser, but I was glued to my screen watching this…. anyone else as psyched for November as I am?

Boston, MA and New York, NY- June 30, 2010 – Prompt Communications, a specialist in digital PR, marketing and social media communications, has been selected as the North American public relations agency for jovoto, the technology provider which uses a unique online platform to connect brands and organizations with the collective power of a creative community of over 10,000 to deliver ideas, inspiration and visibility in support of their marketing and communication needs.

Trusted by leading brands such as Greenpeace, Starbucks and UNICEF, jovoto’s unique creative collective intelligence model builds on the concept of ‘crowdsourcing’ to deliver diverse, and innovative ideas solutions curated by the community of creatives. Its platform allows companies to harness creative energy from a current talent pool of agency-caliber creatives with diverse backgrounds from product design, graphic design, and copywriting to architecture.

Prompt is a digital PR and communications consultancy with offices in Boston, London and San Francisco. With a strong technology practice, Prompt has provided PR, copywriting and other sales-focused activities for vendors such as Oracle Corporation, Openbravo and Cap Gemini’s Sogeti, to gain thought leadership and improve brand recognition.

The Prompt team will work to improve recognition of jovoto as the company launches its New York office and expands to North America. Prompt will introduce jovoto to the national, business and design media, raising awareness of jovoto’s services and offerings. Working with jovoto, Prompt will drive a comprehensive media relations strategy to support and facilitate jovoto’s growth in the market.

Peter Ryder, president of Americas for jovoto, said: “We’re excited to expand into the US, and we’re looking forward to working with Prompt to do so. Prompt has the engagement model and the expertise we were looking for, as well as a proven track record of helping to grow businesses. When you couple that with their transatlantic work, it made for an easy choice to help us gain a foothold here.”

Hazel Butters, CEO of Prompt Communications, said: “Prompt is thrilled to be working with jovoto on its US visibility and adding to sales momentum. Technology and collaboration have fundamentally changed the creative sector, and jovoto is leading this change. We’re looking forward to introducing jovoto, its value proposition and its talented team to a North American audience and really showing what’s possible for the world of creative collaboration.”

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About jovoto

www.jovoto.com

jovoto is a unique online platform that delivers creative collective intelligence and builds on the concept of ‘crowdsourcing’. It establishes a sustainable partnership between brands that seek ideas and creative idea-driven individuals and communities.

jovoto’s vision is a new form of sourcing and working with creative talent to provide brands with great ideas, relevant insight and visibility, generated through social media. It is the only platform that provides a fair and collaborative environment for creatives and brands through the just treatment of property and patent rights, and democratic allocation of prize money through the promotion of community-based idea exchange.

The jovoto community of 10,000 agency-caliber creatives has delivered creative results to customers such as AirBerlin, Greenpeace, Starbucks and UNICEF.

The company is privately held. It was established in 2007 at the University of the Arts Berlin by Bastian Unterberg , and has European headquarters in Berlin and US headquarters in New York City.

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. www.prompt-communications.com

The nation will come to a halt this afternoon as the entire country tunes in to watch a stuttering England team try to drag themselves out of the group phase. So far in the tournament, the team have looked a shadow of the side that cruised through the qualifying campaign. Now it’s up to a (hopefully) new look team to put in the performance everyone in England is so desperate to see.

The highly-paid, underperforming stars of the England team face the biggest challenge of their careers. One bad decision can be the difference between getting booed off the pitch and being hailed as a national hero. Just ask George Osborne.

But what if the interminable delay between the US launch of Apple’s new toy and its eventual emergence this side of the pond has given you time to get over your original excitement and allowed iPad fatigue to set in?

Fear not! Dell is at the ready to try and tempt you with its very own sexy tablet touch-screen thingamajig. They call it the Streak, and it’s not really a tablet at all, but instead would sit between a smartphone and a netbook on your goody shelf. It’s a five inch Android device, or ‘MID’, that Dell promises will keep you connected during your business day as an efficient phone and productivity tool, while cheering you up as a superb media player and web browser by night.

Unlike the iPad (fantastic screen for media, not so great on a rare sunny day in Blighty) we’ve yet to get our hands on a Streak (happy to help), but hope Brits aren’t kept waiting quite so long by Dell as we were by Apple…

Do you like it?

No animals were harmed in the making of this movie, and yes, it stars Crunchie, our office dog, and some of her friends.