
We have lots of interesting news for you this week. We take a look at China’s web restrictions on the eve of the Olympics, Dell’s new iPod challenger, the continuing war between Scrabble and Scrabulous, and a very cuddly robot.
Plus a new search engine, Cuil, has been generating a lot of media interest this week, with claims that it could out-perform Google. Does it? We’re not so sure…
If you enjoy reading this newsletter, then why not visit our blog?
Hazel Butters
CEO
Prompt Communications


China censors web for journalists
By Ellie Turner
With the Olympic Games a week away, the BBC is reporting that journalists working out in China will not have full access to the World Wide Web. Websites blocked include those that relate to the spiritual movement Falun Gong as well as a number of news and human rights sites. The BBC’s site and Wikipedia were also blocked, but restrictions on these have now been lifted.
China has always been known to follow strict codes when it comes to internet control, but when the country was bidding for the games it promised that all journalists would be free to report.
Kevan Gosper, from the International Olympic Committee, commented, “There will be full, open and free internet access during Games time but I have been advised that some sensitive sites would be blocked.”
More than 20,000 foreign media personnel are due in the Chinese capital to cover the Olympic Games and many are already moving into the press and broadcast centres in Beijing.
Sun Weide, an Olympic spokesperson, said, “During the Olympic Games we will provide reporters with sufficient and convenient internet access so the Olympic Games will not be affected."
Hasbro scrabbles to stop Scrabulous
By Terrie Chilvers
Popular Facebook application Scrabulous was suspended earlier this week as a result of legal action by Hasbro, maker of the bona fide version of Scrabble. According to BBC News, Hasbro is claiming infringement of copyright and trademark, and asked Facebook to block access following the launch of its official version of Scrabble. Scrabulous was then disabled for users in the US and Canada.
All is not lost though – Scrabulous has now re-emerged sporting a new look and name. Fans can now play Wordscraper, a similar word game that has different rules and circular tiles. It remains to be seen whether this will be enough to keep Hasbro lawyers at bay. “It’s going to come down to the little things like squares and circles and double, triple and so on,” said Ethan Horwitz, an intellectual property lawyer talking to the BBC. “What they have done is taking a big step in the right direction, but I don’t think it’s a big enough step.”
Dell Pod faces stiff competition
By Dave Wilby
Dell is considering releasing a rival to Apple’s iPod in an effort to make more of an impact in the consumer tech toy market. However, any new pocket media player hoping to make a noise in a market which Apple so utterly dominates despite the efforts of Microsoft, Creative, Archos and more, will have to be an extremely innovative piece of kit. Back in 2003, Dell released its Digital Jukebox series of MP3 players to very little effect.
According to the Times Online, Dell’s player would potentially be bundled with an online download service similar to Apple's iTunes. The Wall Street Journal reckons it could even be available as early as September. We’ll keep you updated.
Forrester acquires JupiterResearch
By Mike Kane
There was some major news in the world of analyst relations on Thursday, as an announcement crossed the wires that Forrester Research has acquired JupiterResearch for $23 million in cash plus assumed liabilities.
Forrester and JupiterResearch both offer business professionals syndicated research, analysis, and advice backed by proprietary data. JupiterResearch has a strong library of syndicated research and consumer data and is experienced in market forecasting. Forrester states that the acquisition of JupiterResearch marks a major step forward for the Marketing and Strategy segment of its business.
In an earnings call late on Thursday, George Colony, CEO of Forrester, provided some more detail, stating that bringing the two brands together will increase shareholder value and cash flow over the long-term. In addition, Forrester looks to gain up to 350 new clients from the acquisition. Colony believes that JupiterResearch’s 83 employees will mesh well with the Forrester team. A full transcript of the earnings call is available at Seeking Alpha.
Cuil is not so cool
By James Gerber
Cuil (pronounced ‘cool’), a new search engine created by former Googlers, has been generating a lot of buzz due to claims it has more than three times the number of indexed web pages than any rival search engine, at 120 billion. Cuil's developers are banking on a fact often missed by software entrepeuners - that end users don’t care about the technology behind their applications, they simply want something that will improve their lives.
Oh yeah, and something they can, you know, use.
Right now, Cuil’s magazine-like interface is mind-bogglingly bad. Although it might look nice on first glance, it puts the wrong pictures next to web pages and isn’t as useful as a list interface as Google or Yahoo. When people are looking to search the web, they expect a list that they can easily scroll through while looking for the information they need. Having more text and more pictures just makes it more confusing - doubly so when the pictures have nothing to do with the content of the links.
A huge index of web pages means more information is accessible, and with it, greater potential to help people find what they need to know. But, for a company like Cuil to be successful, it needs to recognize that users don’t want larger indexes, they want better results that are more relevant to them, delivered quickly and organized in a logical way. If Cuil can leverage the massive index it has to achieve that, it will succeed. Certainly, it has plenty of tech savvy minds to improve it.
If it doesn’t focus on what people need, it will be another company with superior technology but no users.
I Heart Robots
By Dave Wilby
The first in a new generation of ‘emotional machines’ was on show at London's Science Museum this week, throwing up a number of new philosophical quandaries regarding the ethics of machines that emulate ‘feelings’. The Heart Robot might ultimately be used as a responsive model patient in medical treatment, but right now all it wants is a bit of a cuddle and some stroking. It has a responsive heartbeat, reactive eyes and learns to mimic the behaviour of humans.
Inventor David McGoran, of the University of the West of England, predicts the Heart Robot will have major implications for social care: "This raises really interesting social and ethical questions," said Mr McGoran. "If (scientists) can put this natural interface into robots then it would be much easier for us to relate to (robots)."
The Times Online has a nice gallery of the Heart Robot and friends at the Science Museum.

August 01 2008
Welcome
Technology News
China censors web for journalists
Hasbro scrabbles to stop Scrabulous
Dell Pod faces stiff competition
Forrester acquires JupiterResearch
Media News
Tech Totals
Website of the Week
Tech Toon
Contact Details

Get your own newsletter
The team behind this newsletter is available to create yours. Prompt can help you build and sustain rapport with prospects, customers, staff or analysts, whether you want to write daily, weekly, monthly, or quarterly. Call Sean McManus on 0208 996 1651 or email him to find out more.


US
By Tarryn Landman
Ryan Block is leaving his role as editor in chief of Engadget on August 22. Current senior associate editor Joshua Topolsky will replace Block, who will remain on staff at the publication as an editor at large.
Kevin Delaney has been appointed deputy managing editor at the Wall Street Journal Online. Delaney was previously a technology industry reporter covering the nternet beat for the WSJ’s San Francisco bureau. He has been replaced by Jessica Vascellaro in the San Francisco bureau. Vascellaro was previously a staff reporter covering the technology industry in the newspaper’s New York office.
In other changes at Wall Street Journal Online, Jason Fry has left the newspaper. He served as an assistant managing editor and wrote a technology and a sports column. Fry's technology column, Real Time, analyzed the week's technology headlines. Fry joined the WSJ in 1995 and was previously the WSJ Online’s technology editor.
Russ Mitchell has resigned from his post as senior writer at Portfolio. Mitchell covered technology and corporate management for the magazine and contributed to the Tech Observer blog on Portfolio's Web site. Prior to joining Portfolio, Mitchell was an editor for Business 2.0. A replacement has not yet been named.
The Washington Post is closing its Florida bureau. Peter Whoriskey , formerly chief of the Florida bureau, has moved to the main office in Washington, and become a technology industry reporter.
UK
By Tarryn Landman
Catherine Thurtle has been appointed assistant digital editor at The Marketer, the official magazine of The Chartered Institute of Marketing. Prior to joining The Marketer, Thurtle was online sub-editor at People Management. In her new role, she will be responsible for all areas of the Marketer’s website. Hadassah Nymark has joined Campaign as an editorial assistant. Nymark has previously completed a number of work experience placements, worked as an editorial assistant for pharmaceutical publishers and freelanced for a financial website. Men’s tech magazine T3 launched a compact edition of the magazine and a new home section this week. The new T3 Home section will cover new gadgets for modern men’s homes.
Marcus Austin has resigned as web editor at Internet Retailing and reviews editor at CRN to join the Guardian Online. He has been replaced at Internet Retailing by Sarah Clark. She has previously worked as editor on a number of B2B publications in the technology and business sectors. In her new role, Clark is responsible for the developing Internet Retailing’s website and producing two weekly email newsletters.


By Zachariah Hofer-Shall
12%
Of 100 year olds have used the internet, according to a recent survey on Centenarians (PDF warning)
2%
Of 100 year olds have ‘Googled’ someone
3%
Of 100 year olds have dated someone they met through online networking

With Sean McManus
Lego Classics
Mike Stimpson recreates landmark black and white photographs using Lego. His portfolio includes a recreation of builders having lunch on a skyscraper beam, the famous tennis girl poster and some of Cartier-Bresson’s scenes of daily life. The recreated war photographs can be disturbing: the grins printed on the characters’ heads are at odds with the sombre tone of the originals. But there’s no doubting the technical skill and imagination that has gone into this photo series.



We hope you find the Prompt Communications newsletter an interesting read. For any feedback on our newsletter, or to discuss how we can help you with your technology PR, marketing, social media/blogging initiatives, copywriting or surveys, please contact us using the details below. We are always delighted to hear from you.
UK Tel: +44 208 996 1650 | US Tel: +1 617 576 5763 | UK Fax: +44 20 8996 1655
UK Address: Prompt Communications Ltd, The Barley Mow Centre, 10 Barley Mow Passage, London, W4 4PH, UK
US Address: Prompt Communications LLC, 124 Mount Auburn St, Cambridge MA 02138, US.
info@prompt-communications.com | www.prompt-communications.com
© Copyright Prompt Communications Ltd 2008. All Rights Reserved.
Prompt Communications is registered in England & Wales number 04775821
and in Massachusetts number 450545542


