Newsletter  
2nd December 2005  

Dear Reader,

It's December, and we've finally entered the technology media's official silly-season. The broadsheet press tends to lose its focus for a couple of weeks in August, but technology players are a breed apart, and are happy to work through the summer, as long as they can have a good knees-up at the end of the year. It's rare to see major announcements that the industry really wants you to know about in the final month, but that doesn't mean the news is any less revealing for that loss.

December is of course the perfect time for bad news to be buried, and less mainstream developments to get their share of the limelight. So this month, many of your peers who don't receive this newsletter could be oblivious to the following: that the European Space Agency GMES project is being given the squeeze; that only a tiny percentage of public service websites in the UK are genuinely accessible; that Microsoft won't Beta its new OS again this year after all; that Sony is putting nanny controls in its toys; and that IM worms are spreading.

Disappointingly, they might also be unaware of smaller, more positive developments, such as the revamp of the much-loved Seti@home project, the free Google Space at Heathrow to fiddle with on the way to your winter retreat, Ricky Gervais hefting himself up on the podcasting bandwagon, or Auntie launching 'simulcasts'. Perhaps you should persuade them to sign up?

We hope you enjoy this newsletter. If you have any feedback or would like to discuss how we can help you with your technology PR, marketing, copywriting or surveys, please call me on 0208 996 1653 or email me at hbutters@prompt-communications.com.

Best regards,

Hazel Butters
Prompt Communications

Technology News

By Dave Wilby and Sean McManus

Government websites fail the disabled

A new report commissioned by the UK EU presidency says that only three per cent of public service websites meet the most basic of accessibility guidelines. Following such guidelines makes it easier for people who require assistive devices to use websites. That includes blind people using Braille readers, or screenreaders that read webpages aloud, and deaf people who require subtitles for audio content.

Most websites failed to provide suitable text alternatives for images on the sites. A lack of alternative text is a top complaint among people using screenreaders.

The report proposes that all public sector websites are made to conform with accessibility standards by 2010. While it’s good to see some commitment, five years is a long time for people with disabilities to go without online access to the public services their taxes pay for.

The presidency could start by fixing its own website, on which a picture of birds flocking around the word ‘home’ has the alternative text ‘crown’, and an image that reads ‘UK Presidency of the EU 2005’ has the alternative text ‘FCO’.

The report was based on a survey of 436 public sector websites across the EU.

No Vista Beta on the horizon

The hugely anticipated second beta of Windows Vista won’t arrive by the end of the year after all, Microsoft has finally admitted.

There is now no official time frame for the release of Beta 2 of the shiny new OS, although fans and critics alike expect it to arrive early next year. However, Microsoft did reveal it still plans to launch the full-blown desktop version of Vista in the second half of 2006, with its server guise, still codenamed ‘Longhorn’, trailing behind sometime in 2007. Probably.

IM fans urged to keep eye out for worms

Dozens of new worms are in the wild and spreading over our Instant Messaging (IM) systems, according to security experts.

Researchers at Akonix Systems, a company specialising in business IM security, claims the number of worms targeting IM services reached 62 in November, up 226 percent from October and hitting a new record.

Among the worms detected, four were entirely new threats, 20 were able to attack to more than one public network and eight had been designed to spread across all four major IM networks: AOL, MSN, ICQ and Yahoo!

Google tests click-to-call

Google is testing a new way of connecting with advertisers: click-to-call. It enables potential customers to respond to a text advert by entering their phone number, and Google will then connect them to the advertiser by phone.

There was much talk of click-to-call at the AdTech conference in September. It’s seen as a way to offer text advertising to companies that don’t have websites, and a way to shorten the conversion cycle for certain promotions.

Typically these services publish a freephone number alongside the advert and enable the caller to place the call. In this case, Google is banking on customers trusting it more than advertisers: Google makes the call to the customer and advertiser and promises not to track who customers call or what their numbers are. In return, Google conceals the customer’s details from advertisers.

Things that go BOINC in the night

Seti@home, the distributed computing project for searching for extraterrestrial signals, is joining BOINC, the Berkeley Open Infrastructure for Network Computing. That means that users of the popular screensaver will now be able to participate in a wider range of projects using the one program.

Seti@home uses a computer’s idle time to chug through radio telescope data, looking for signs of intelligent signals. Users of the new program will be able to donate their computer’s idle time to a wider range of research tasks and decide how much time their computer should spend on each type of task.

While Seti@home has captured the public’s imagination (more than 3 million people were taking part in 2001), one researcher claims it poses a security threat. Richard Carrigan, a particle physicist at the US Fermi National Accelerator Laboratory in Illinois, has reportedly expressed concern that aliens could hack into our PCs by sending out bad data.

We can see where this is going. Before long, we’ll be getting emails that start: "Hello, I’m the daughter of Tharg, ruler of the planet Neptunosa. He was killed in a Snarg uprising, leaving behind $50,000,000,000,000,000 in a Venusian bank account..."

Ricky Gervais launches free podcast

Ricky Gervais, best known for co-writing and starring in The Office, is to create a 12-part radio series exclusively for distribution online.

Gervais will make a series of 30-minute programmes which will be available to download from The Guardian’s website. He will be joined in the studio by his Office co-writer Stephen Merchant.

"I want to do a radio show where I can say I want, when I want, for as long as I want and that's free for anybody who can be bothered to listen, anywhere in the world," Gervais said. "We didn't want it to just be the best bits of a radio programme you'd missed so this is a show that is straight-to-podcast.”

Gervais was a DJ on London indie station XFM before getting his TV break. The programs will be uploaded to The Guardian website on Mondays, starting 5th December 2005. 

Space jobs threatened by government budget cuts

The BBC reports that the UK government might be about to cut its contribution to a major new European Space Agency project from £24 million to £6 million. If it does, the UK’s space industry, which employs 15,000 skilled people, stands to lose out when the project’s contracts are awarded, putting jobs at risk.

The GMES (Global Monitoring for Environment and Security) project will cost an estimated total of £1.6 billion. It will pull together all earth related data so that global warming and natural disasters can be monitored. It will also enable the EU to enforce fishing quotas.

An initial subscription of £24 million would enable the UK to take a leading role in the project. The government says it has not yet made a final decision on how much money it will commit, and it has until Monday to make up its mind.

Also in the last week, Hu Shixiang, deputy commander of China’s manned space flight programme, has said he expects China to be able to put a man on the moon by 2020. This too is subject to receiving the necessary funding from the Chinese government.

Sony to put parental controls in PS3

Sony, currently famous for putting invasive software on music CDs, but also known in some circles for its gaming consoles, has announced plans to put parental controls into its next console generation.

Microsoft’s Xbox 360 which was recently launched in the US already features such controls, designed to enable parents to block inappropriate content.

Consoles are big business and young adult gamers are a key audience, which the marketing behind the original Playstation helped to create. Games are increasingly cinematic and use the familiar blockbuster themes of love and violence to tell their stories. Those stories play out in a world that’s increasingly life-like as the graphics performance of consoles improves. By introducing parental controls, console makers hope they can abdicate responsibility for games designed for adults falling into the hands of impressionable children.

Marketing News

By Rick Todd

Marketing spend remains high

Most marketers in the UK choose direct marketing first to reach out to potential customers.  More than two-thirds of marketers use direct mailing and email as their main methods of advertising.

Telemarketing, television, smoke signals, and a man with a trumpet were found to be held in lower regard by 5,000 marketers polled in research carried out in September by AP Information Services.

Inbox marketer snapped up

Email marketing specialist OnlineDM has been acquired for an undisclosed sum by Manchester-based marketing group Connectpoint, and will now be re-branded as Connectpoint Direct.

Mobile company sponsors ITV's Record of the Year show

T-Mobile, eager to raise its profile in the UK to back the opening of a countrywide chain of retail stores, will sponsor the live broadcast of ITV’s Record of the Year programme on 10th December. The sponsorship deal will slap T-Mobile branding across the 'countdown' shows on ITV1 as well as the 'celebrity choice' show and repeats on ITV2. The package also includes online, text messaging and other PRTS (premium rate telecommunications services) coverage.

Media Update

By Annie Kasmai

The Daily Telegraph is launching a new digital service that will provide readers with three email alerts daily to keep them up to date with the latest developments in news, sport and business. The scheme is to be called ‘The Telegraph on the Go’, and the email alerts will be sent at 2am, midday and 4pm each day. This represents the first in a line of new services to promote The Daily Telegraph’s digital output.


BBC2 is set to be the first mainstream TV channel to be made available across broadband Internet. A pilot will be screened next year alongside more trials of the awaited MyBBCPlayer, which promises to enable viewers to download BBC programmes legally.

It is also planned that a ‘simulcast’ of BBC1 or BBC2 will now take place. As the term suggests, this will allow viewers in the UK to see programmes on the Web at the exact same time as they are broadcast on TV. Trials are currently taking place with a selected group of viewers who are testing the download technology as part of the Integrated Media Player trial.

Furthermore, BBC2 will also be the first of the five terrestrial channels to become digital only. This will occur in the weeks before analogue broadcast signals are finally turned off in various regions in the UK between 2008 and 2012.


Google this week opened its first ever testing lab with the aim of gathering feedback about its services from the general public. The new testing lab is based in Heathrow Terminal One, just after the check-in point. The Google Space provides travelers with free Internet access as well as the opportunity to use six of Google’s communication tools, including Google Mail, Google Earth, Google Local and Google Mobile, plus Photo editing.

Primarily though, Google Space will provide Google Engineers with an indication of what the most popular services the company offers really are. Early indications suggest that Google Mobile, which allows individuals to perform searches for Google Local directory information on XHTML-enabled phones, is particularly popular. Google Space is strategically situated in Terminal One to take advantage of the million-plus visitors who pass through the lounge every month.

The new Google Space is set to be dismantled on 19th December, although Google has been offered the opportunity to extend its stay by another month if it so wishes.


PC Plus has undergone a revamp which publisher Future claims will refocus its editorial and ‘revitalise’ its design. The aim is to provide readers with more to read on the latest PC technologies, as well as offering more opinions from experts in the sector.

New features include separate sections for Linux users, programmers and Web developers. The redesign has also extended the Helpdesk section, which will now offer more solutions to IT problems. Alongside this is a newly introduced local directory for products and services and coverage of computer fairs nationwide.


Newly-appointed Financial Times editor Lionel Barber has had a reshuffle of the senior editorial team with three major appointments.

Deputy editor Chrystia Freeland has been appointed US managing editor based in New York, and has been replaced by Martin Dickson, currently editor of the Lombard Column.

Robert Shrimsley has been appointed news editor, from his role writing the light-hearted daily notebook column. He had previously worked as the UK news editor and chief political correspondent for the FT.

Lionel Barber took over as editor of the FT on 10th November after the sudden resignation of Andrew Gowers due to ‘strategic differences’ with parent company Pearson.

Prompt Guide to Corporate Doublespeak

By Lance Concannon

Future Proof



The term 'future proof' was invented by marketing people in the technology industry to trick you into believing that the expensive computers they want to sell you will not become practically obsolete within minutes of you removing them from the styro-foam packaging.

For a technology to be truly future-proof it must be cunningly designed so that no matter what happens over the next few decades, it will be able to continue operating as expected without the need for any upgrades: like a house-brick.

The main problem with future-proofing is that the future is always unpredictable. The only real certainty is that no matter how future-proof your computer is, you're going end up buying a new one much sooner than you expected.

Technology companies need to be able to sell new stuff every year. If they suddenly started selling truly future-proof machines that didn’t need upgrades, their own future would look pretty bleak.

Nanotech Corner

By Max McConnell

This week's Nanotech corner comes to you from the UK Veeco AFM user conference in Oxford. Highlights of the conference included:

- Study on the mechanical formation of collagen, which is the building block of our bodies. These glycoproteins form cartilage, ligaments, bones, tendons and skin. Without it we would just be blobs. Each structure is formed from a different folding/wrapping of the 1.5nm diameter by 300nm long poly-peptide chains. First they form a triple helix (think three-ply rope) which then forms thicker 'ropes' to build up the mechanical structure of our bodies.

- Study of e-coli microbes, which are currently used in medical production of insulin. By splicing human DNA into the e-coli DNA, the e-coli microbe produces insulin. This technique is widespread and in use today.

- Nanoscale coating of implants to make surfaces extremely smooth (nm roughness) which dissuades the formation of microbial films which, in turn, lead to implant rejection by the immune system.

- And finally, the creation of polymer diodes and transistors using AFM lithography was particularly impressive. Development of these methods is paving the way to all-plastic screens; transparent when off and fully flexible. It's all very sci-fi, and probably ten years away from industrial exploitation.


Blog of the Week

With Fiona Blamey

Steven Johnson

There's nothing that we at Prompt (ok, *I* at Prompt) like better than a regular dose of highbrow thinking on how technology shapes the way we live, especially when it's administered by a ruggedly handsome intellectual.

Steven Johnson is the author of a number of best-selling books on techno-cultural theory, including 'Emergence', 'Interface Culture' and his latest, the controversial 'Everything Bad Is Good For You: How Today's Popular Culture Is Actually Making Us Smarter'.

He's been keeping a regular blog for the last three years, covering all that's quirky and novel in the convergence of the creative, economic and technical worlds - and giving his readers a chance to respond to his books and interact with him via comments.


Website of the Week

With Dave Wilby

Sound Transit

SoundTransit is an aural delight, the perfect Web accompaniment for accentuating those late night moments of personal contemplation with ambient audio snapshots of the wider world.

Or it's just a dead interesting reservoir of quirky and unusual ear candy, depending on your mood.

This collaborative, online community is entirely dedicated to field recording and phonography. The Creative Commons Attribution license boosts the sense of community and openness found here, and encourages sharing and sampling of all sounds on the site.

From the opening splash page, visitors have to choose whether to 'Search for sounds' or 'Book a transit'. The search section allows the database to be interrogated by keyword, artist, country or location, and also features the upload area for phonographers wishing to contribute recordings for fellow visitors to enjoy. Far more interesting though is the 'transit' choice, which uniquely encourages visitors to plan sonic journeys through various locations recorded around the world.

Spend just a few minutes at SoundTransit and we can promise without a doubt you'll hear many sounds that you've never experienced before. It's a dramatic departure from standard browsing fare too; the sparse visual design of the site only serving to heighten the anticipation as the buffers prepare for audio treats such as 'rotating signboards', 'squeaky jetty', 'ice flow', 'stripping a cauliflower' or one of the UK's contributions, 'crowdy pub'.


Download our screensaver

We've compiled our best cartoons of 2005 into a Windows screensaver, which you're welcome to download, use and share. It comes as a ZIP file. Download the screensaver now (4.5MB).

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