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Newsletter
4th November 2005
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Dear
Reader,
There have been some seismic shifts in the tech industry over the last week.
Although end customers are unlikely to feel the many repercussions of the pile-up of multi-billion pound takeovers in the telecoms arena just yet, global financial markets are certainly rocking.
Not to be drowned out in the buyout buzz, Microsoft has decided now is the right time to announce its plans for hosting its Windows OS and popular Office apps live on the Web (generating a bit more ad revenue in the process, naturally). But MS isn't the only OS provider making noises, with Apple sharpening the claws of Tiger, and leading Linux light Red Hat talking up its own future.
Meanwhile Bulldog is practising begging and rolling over after its recent customer support shambles, Sony is in all sorts of trouble over its sneaky backdoor DRM, but potentially even more damaging denial of service attacks are apparently just fine by British law!
We can't help thinking it'd be so much easier to avoid all the cash and lawsuits flying around, and just retreat into a virtual space station nightclub with a few copies of the Sunday Telegraph's new glossies and an O2 handset crammed full of Vogue therapy...
We hope you enjoy this newsletter. If you have any feedback or would like to discuss how we can help you with your technology PR, marketing, copywriting or surveys, please call me on 0208 996 1653 or email me at
hbutters@prompt-communications.com.
Best regards,
Hazel Butters
Prompt Communications
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Technology
News
Telco takeover trend
By Dave Wilby
The
global telecommunications industry is currently rife with rumours
of acquisition and consolidation, and it doesn’t take an experienced
analyst to see why. A fourth-quarter buy-out bonanza could see three enormous takeover
bids finalise over the coming weeks, completely
changing the face of the entire marketplace. Firstly, there’s
Verizon’s
agreement to acquire MCI
in a deal valued at $6.7bn (£3.8bn), launching Verizon
as a serious player in the enterprise services market, improving its IP
offering and broadening its global reach. Next comes SBC Communications’
buyout of AT&T, a potential $15bn
(£8.5bn) deal that would see the formation of the largest
telco in the US. Although massive in its own
right, SBC is still regarded by many as a regional operator, despite the fact
those ‘regions’ include California, Texas and Illinois, and that it
already owns 60 per cent of cellular carrier Cingular Wireless.
If the deal goes through, it’s
almost certain the AT&T
brand will persist. And finally a deal that’s a little closer to
home, with Spanish telco Telefonica
making a lot of noise after snapping up O2.
Deutsche Telecom faces
restructuring after being beaten to the handshake that will see Telefonica swallowing the mobile operator demerged from
the BT stable for £17.7bn. According to
the Daily
Telegraph online, when asked whether O2 expected a counter-offer, O2 chairman
Sir David Arculus said "one could never predict the future".
Microsoft announces ad-supported hosted software
By Sean
McManus
Microsoft has announced hosted versions of its applications and
operating system called Office Live
and Windows Live. The software is intended
to generate revenue through subscriptions, and adverts placed at the side of
the screen. The first beta of Office Live is planned for the first quarter of
2006. Bill Gates says that live software is about remembering the user’s
preferences and delivering data to a variety of devices, instead of the
software being tied to a particular device and forcing users to shift data
around themselves. Initial users of Windows Live will be MSN subscribers. They
will be able to build their own homepages using RSS feeds and
audio, and will have access to Windows Live Mail, a new email client that uses
asynchronous javascript and XML (Ajax) to give users a smoother
experience. There will also be a new instant messenger and a live
contacts list.
Office Live is aimed at companies with fewer than ten employees and will
provide a set of Web, email, collaboration and customer relationship management
tools. Companies will have up to 10GB of free storage space for up to five
users, an online meeting and collaboration space and have the ability to set up
collaboration spaces for particular projects or customers. CRM data will be
exportable to Microsoft Exchange. Microsoft claims it will continue to develop
Windows as a platform, but has long been interested in subscription-based
services. They’re less prone to losses through piracy and ensure a smoother
revenue stream than sales driven by PC sales and software release schedules.
Removing Sony copy protection breaks Windows
By Sean
McManus
Sony Music is using a
copy protection system that uses malware-like
techniques to hide itself on your hard disk, and can damage Windows if you try
to remove it, according to Mark
Russinovich who has reverse engineered it. Software
architect Russinovich was shocked to find evidence of a rootkit,
a technology for hiding software from security
applications, on his system. He was able to trace it to the anti-piracy
software on the album ‘Get Right with the
Man’ by the Van Zant brothers, published by
Sony BMG. This album plays fine on normal CD
players, but can only be played on a PC using the in-built media player. The
player limits the CD to being copied three times. The software, which was not
mentioned in the user agreement at the time Russinovich
used his CD, installed itself uninvited and was consuming system resources even
when he wasn’t playing the music. Some observers have expressed concerns that
the software creates a new target for hackers looking to compromise a system. When
Russinovich tried to remove the software using a
standard rootkit removal tool, it broke his Windows
system.
Russinovich concludes: "While I believe in the
media industry’s right to use copy protection mechanisms to prevent illegal copying,
I don’t think that we’ve found the right balance of fair use and copy
protection, yet. This is a clear case of Sony taking
DRM [digital
rights management] too far." Sony BMG says it will offer a patch to make the
hidden files visible, but will not remove the 'rootkit'
DRM.
Tiger still burning bright
By Dave Wilby
Apple
has released another update for its Mac
OS X ‘Tiger’ operating system, making improvements to a number of key apps
including Safari, Mail, iChat and Spotlight, the
desktop searching tool. Both client and server versions of the OS are now at
version 10.4.3. The Safari browser boasts improved compatibility. It now passes
The Web Standards Project
Acid2 test, correctly displays more webcam feeds than before, and
supports
OpenGL-accelerated Macromedia Shockwave 3D content. Apple’s Mail
application receives a bunch of updates, but most notably it no longer prompts
IMAP users to download attachments more than
once, and searches of ‘All Mailboxes’ may now include items from Junk and
Trash. Also iChat now lets .Mac members enable
encrypted chat sessions. Changes in the Finder include improved responsiveness
during Spotlight searches, while Spotlight comments entered in the Finder are
now preserved when using iDisk syncing. For more
in-depth information about the update, including details of improved protocol
and permission support, and wider compatibility with third-party software and
devices, check through your OS X Software Update system preference pane, or
read the latest
report in Macworld. Apple has yet to post information regarding 10.4.3 on
its own site.
If the Red Hat fits...
By Dave Wilby
Leading
Linux outfit Red Hat has announced a raft
of ambitious expansion plans. The open-source systems developer looks set to
broaden its product lines, begin regional distribution, embrace
mission-critical apps, and develop a more vertical focus. Red Hat is planning
to expand into the small business market, improving Red Hat's presence in the
distribution channel, but it also wants Enterprise Linux
to underpin
enterprise-level applications such as
SAP
and other mission-critical environments. Regional growth will mean moving into
territories where the company currently has little presence, such as Russia,
China and Latin-America. Market
researchers at IDC
claim the Linux server market is likely to expand by 26 per cent annually
to a value of $12bn (£6.8bn) by 2008, while the Linux client market will grow
by 30 per cent to $10 billion (£5.7bn).
Teenager's five million email DoS attack ruled 'not illegal'
By Dave Wilby
A
British teenager accused of launching a barrage of five million emails against
a former employer has been cleared of breaching the
UK Computer
Misuse Act (CMA). The ruling could prove a pivotal test case of the
effectiveness of the current CMA. Crucially, the defence
successfully argued that even if the teenager could be proven to have launched
a denial of service (DoS)
attack that crashed his ex-employer’s email
server, DoS is not specifically illegal under the
1990 CMA. The counsel
claimed that sending a flood of unsolicited emails did not constitute ‘unauthorised
access or modification’, as the targeted
company's email server was obviously intended to receive email messages.
Judge Grant told the court that the computer world had considerably changed since the 1990 act and that there was little legal precedent to refer back to. He then confirmed his ruling that denial-of-service attacks were not illegal under the CMA. After the trial, Peter Sommer, an expert witness and a senior research fellow in the
London School of Economics' Information Systems department,
called for the law to be revised in light of the trial. Because the defendant never entered the witness box, it was never confirmed an attack had taken place.
DJ gamer turns $100,000 virtual space station into RPG nightclub
By Dave Wilby
Do
you ever worry that some of your friends or colleagues might be getting so
absorbed into technology that the lines of their virtual world and their real
life are getting a little blurred? If so, listen to the plans of gamer /
DJ Jon Jacobs, and hopefully
your own friends won’t seem nearly as weird as you once thought.
Jon
Jacobs, aka 'Neverdies’
shelled out $100,000 (£56,000) in an auction for a virtual space station
currently being designed in role-playing game
Project Entropia.
Now he wants to convert it into an online in-game
nightclub and sees 'Club Neverdie' as the perfect
vehicle to bridge the gap between reality and virtual reality...
Neverdies told the BBC:
"Gamers
want to be entertained while they play, hunt, socialise
and craft, and because of the real cash economy aspects of Project Entropia,
they can afford to pay for their entertainment.
I'm already in talks with some of the world's biggest DJs about spinning live
sets inside the nightclub." The 236,000 registered gamers in Entropia
regularly buy and sell virtual items using real
cash, with an island fetching $26,500 (£13,700) just last year.
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Marketing
News
Woman bites Dog
By Fiona Blamey
Bulldog Broadband
has resumed its marketing activities after a hiatus caused by an Ofcom
investigation into its patchy service.
Bulldog customers
have been complaining that the provider billed them for services that weren’t
delivered, and that the company’s call centre is about as accessible as the
lost world of Atlantis. This latter gripe is hardly surprising, since Bulldog
only employed 50 call centre agents in the summer, while it was busy signing up
20,000 new customers for its high-speed 4Mb and 8Mb services. It then found
itself unable to activate new connections, due to teething troubles installing
its equipment in BT’s exchanges. Angry customers
turned
to BBC Watchdog when they couldn’t get through to anyone at Bulldog’s call
centre, and the Ofcom investigation resulted.
Bulldog has
now promised to improve customer service, and Ofcom has allowed it to resume
marketing. Its new slogan
"The Gate is Open" is
presumably meant to suggest that its high-speed services open up a broad vista
of exciting Internet-based activities.
However, if my own experience last weekend is anything to go by, the
real meaning may be: "The gate is open and so we’ve wandered off into the lane,
leaving you with no connection for SEVEN HOURS and no way of getting through to
us, either." Improved customer
service? Not from where I’m sitting.
After the bubble
By Rick Todd
During the
dotcom bubble it was standard operating procedure to produce a business plan
that had advertising revenue at its core, no matter how ludicrous the product.
Silly ideas, like the ill-fated PetFood.com,
met a quick and deserved death at the hands of a brutal market. Finally
however, it would seem that workable ad revenues are actually becoming a
reality for the survivors of the burst tech bubble. The
Internet Advertising Bureau found that for the
first six months of 2005 internet advertising revenue
increased 26 percent in
comparison to the first half of 2004. Revenues in the US
alone were almost $6bn (£3.4bn) for the same period. Is the rest of the world just catching on, or
did PetFood.com find an audience of computer literate dogs?
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Media update
By Annie Kasmai
Financial Times editor Andrew Gowers
resigned yesterday
following a dispute with the newspaper's publisher,
Pearson. Mr Gowers had worked for the FT
since 1983 and was appointed editor in 2001. Pearson announced that
Mr Gowers was leaving his
post "because of strategic differences between himself and Pearson".
However, it is well known within the UK media industry that the FT has
been struggling with falling circulations for some time.
US managing
editor Lionel Barber would replace Mr Gowers. Despite the obvious problems in
the UK,
the Financial Times has been expanding impressively in the United States
and continental Europe, and expects to break
even in 2005.
O2 will
deliver magazine content to its customers through a deal with publisher
Condé Nast. As a result of this deal, O2
customers will be given free access to content from Vogue, Easy Living, GQ and
Glamour magazines, plus search tools for stock information and shop locations.
However, the agreement won’t be exclusive, as Condé Nast will begin a similar
partnership with Vodafone next month. And there’s still further collaboration between
mobile phone companies and fashion, with Motorola sponsoring The Vogue List
2005, which promotes one hundred trends, people, places and predictions for the
year ahead.
The Sunday Telegraph magazine is set to
be replaced by two glossy new supplements entitled Stella and Seven.
Stella will be a lifestyle magazine for women, while Seven will be a magazine featuring listings, arts and gadgets.
Editor Sarah Sands said she wants the
paper to have: "two really good, durable magazines rather than throwaway
sections". Both titles will come with the new revamped Sunday Telegraph as of
this Sunday.
The News of the World is regaining
husband and wife team Louise Oswald and Brian Roberts after they were persuaded
to return the UK from American supermarket tabloid
The National Enquirer.
The duo were a part of the brain drain that occurred in April and May seeing
20 British high fliers cross the Atlantic to join former Sun Executive Paul
Field, who currently edits the New York based Enquirer. Louise Oswald will join
the NoW as editor of the Sunday magazine, while Roberts, who was the former
photographer on NoW, will rejoin the tabloid as associate picture editor.
The BBC
has had to back down in a dispute with the music industry over free classical
downloads. BBC Radio 3
will no longer offer completely free classical music downloads during its ten
day Bach extravaganza.
Complaints from the music industry came after Beethoven
downloads had previously proven very successful for Radio 3. They were so popular
that Beethoven symphonies were downloaded 1.4m times in just two weeks in June,
thoroughly annoying classical music companies who felt that this would affect
their sales.
The BBC has decided that they can’t risk the wrath of the music
industry further in the ten uninterrupted days of Bach running from December 16
to December 25. As a compromise, the BBC is contemplating only offering parts
of Bach’s music as downloads as opposed to the whole works.
Steve Case, one of the architects of the merger between AOL and Time Warner back
in 2000, resigned from his position on the company’s board this week.
He had
been regarded on Wall Street as a visionary for building one of the biggest
brands in the emerging digital media sector. However, opinions have changed as performance
has faltered at AOL, bringing the company’s share price down.
Former Time Warner
chief Gerald Levin and former senior AOL executive Bob Pittman have already fallen
on their swords. Steve Case said that he has left to spend more time on a new
venture he set up in April -
healthcare investment firm Revolution.
Networking Plus Editor Ian Chard
has left after working for Kadium Publishing for seven years. Ian is replaced by
Rahiel Nasir (Naz).
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Prompt Guide to Corporate Doublespeak
With Lance
Concannon
Brainstorming Meetings
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Whoever said 'there are no stupid ideas' had clearly never spent a long Friday afternoon locked in a brainstorming session.
Most brainstorms are largely made up of an excruciatingly long period of mind-drizzle, with only very occasional lightning strikes of inspiration.
Managers usually decide to hold brainstorming sessions when it becomes clear that nobody on their team has any good ideas for solving a particular problem.
It is a fundamental principle of people-management that locking your staff into a stuffy meeting room for hours on end is a sure fire way to make them suddenly
have all those brilliant ideas which have so far eluded them.
It is traditional in brainstorming meetings that simpletons who are unable to fully grasp the complexity of the problem at hand
will be the ones who do the most talking.
It's also important to note that if you don't have any of your own ideas, you can still make a useful contribution to the meeting by ruthlessly
shooting down other people's suggestions, no matter how sensible they seem.
The more reasonable the idea, the more rabid you must be in insisting that it can't possibly work.
Remember, when your colleagues succeed, it means you've failed.
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Nanotech Corner
International Congress of Nanotechnology 2005
By Max
McConnell
While we're putting together this newsletter, the world's pre-eminent nanoscientists are quietly gathering in San Francisco at the annual International Congress of Nanotechnology (ICNT).
The congress itself is a non-profit organisation that aims to foster scientific research and business development in the areas of nanoscience and nanotechnology for the benefit of society as a whole. It was created to meet the needs of researchers, engineers, social scientists, business professionals and corporate executives actively involved or interested in nanotechnology. ICNT is the premier international conference on the global nano calendar, covering a wide spectrum of topics in the emerging field.
This year's conference is expected to showcase the latest research and development in nanomaterials, nanoelectronics, nanophotonics, nanobiotechnology, nanomedicine, and nanoethics, as well as discussing education, environmental, societal, health and safety implications, and providing a networking arena for nanotech venture capital investment and technology joint venture.
For five days from 31st October to 4th November, more than a hundred distinguished speakers from 33 countries will have talked at ICNT. Likewise, many scientists and researchers will have presented their latest findings, social scientists will have discussed possible long-term impact, universities and colleges promoted courses, government officials demonstrated economic development plans based upon nanotech, entrepreneurs and startups will have sold their business plans, venture capitalists evaluated new technologies, and the biggest nanotech players in the world will have been proudly showing off their wares.
Never let it be said it isn't a small world...
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Website of the Week
With Sean
McManus
This is a strangely addictive two-player guessing game. Don't worry about finding a partner - just turn up at the website and it will match you anonymously with other waiting players.
It works like this: one person is shown an image taken at random from the internet, and a word that goes with it. That person (known as the boomer) clicks on bits of the image to try to communicate the associated word. So if you're looking at a photo of a face, and the word is hair, you'd click all over the hair.
The other person (the peeker) can only see those bits of the image that the boomer highlights. Using these, the peeker has to guess the associated word. The boomer can give feedback on whether a guess is hot or cold, and can click on hint cards to say whether it's a noun or verb. Players take it in turns to be peekers and boomers and must try to guess as many as they can in the time allowed. Like all the best games, it's simple to understand but hard to master. Our puny scores are nothing compared to the lowliest worthy of the high score table.
The game has been developed by Carnegie Mellon University. Peekaboom is apparently being used to help refine image search, as the integrated image search demonstrates. In the search results, you'll see the search engine has boxed the most important part of the picture for your keyword, presumably based on what players clicked on most during the game to communicate that same word.
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