
Will Microsoft make another offer for Yahoo? This week we take a look at the latest shenanigans between the two companies, Google open-sourcing its code, new European laws targeting file sharers and Intel’s new Atom processor.
We also examine Microsoft’s free downgrading scheme, and the father of the world wide web’s pleas for openness.
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Hazel Butters
CEO
Prompt Communications


Yahoo and Microsoft merger still a possibility
By Duncan Heaney
For a while there, it looked as if Microsoft’s purchase of Yahoo had fallen through. The offer was rejected, talks broke down, and Yahoo ran into the loving embrace of Google.
But a Microsoft / Yahoo merger may still be on the table it seems. It all depends on whether Carl Icahn gets his way or not. Icahn, a billionaire investor who has built up a four percent stake in Yahoo, is attempting to seize control of the company’s board, claiming that it has neglected its duties to maximise shareholder value.
This week, Microsoft confirmed rumours that it had been talking to Icahn about taking control of Yahoo if he succeeds in his bid to replace the board of directors. In an official statement, Microsoft claimed that it would be interested in making a new offer to a new board of directors. Until the new board is elected, Microsoft won’t discuss prices.
Icahn has written to Yahoo shareholders to let them know that Microsoft is still interested. He promises that should shareholders elect his board he would immediately start negotiations with Microsoft to sell the company, or alternatively kick out current chairman Jerry Yang in favour of a more experienced CEO.
So the Microsoft / Yahoo saga trundles on.
Google opening up but still searching
By James Gerber
Google is at a crossroads. Does it become fully open source and become a trailblazer or does it stick with its mostly proprietary model?
Over the past couple of weeks, news has come out about Google open sourcing lots of its code, from Browser Sync to Ratproxy and Protocol Buffers. (No, I’ve never heard of any of those either, but developers are excited).
Here’s a quick rundown of what the newly open sourced code does: Browser Sync works in Firefox to continuously synchronize your browser settings, Ratproxy is an application security testing tool which helps stop malware from infiltrating websites, and Protocol Buffers is Google’s Data Interchange Format, similar to XML in how it transports data between different coding structures.
It’s useful code to make open for sure, but Google can do more. Google’s bread and butter is not its programs, nor is it in search. It’s in advertising. Google clearly understands the power of open source, but maybe it’s confused on how it should proceed. Open up, I say. Some open source licenses would be advantageous in drawing a community of developers to build on Google’s applications and search engine while still benefiting Google. Google could pay for its advertising on new sites built from its technology, and continuously improve its software to stay ahead of competitors.
EU calls on ISPs to eject file sharers
By Dave Wilby
A new bundle of telecommunications laws suggested by the European parliamentary committee could allow ISPs to disconnect persistent file-sharers, reports ZDNet UK. Should the 'telecoms package' pass a vote in the European parliament, it could support greater collaboration between ISPs and content providers, which some observers believe is the first step towards forcing service providers to warn then cut off customers they believe are sharing copyrighted material. However, MEP Malcolm Harbour, one of the report’s authors, said in a BBC interview that the laws: "have nothing to do with copyright enforcement. The interpretation of them is alarmist and scaremongering and deflects from the intention which was to improve consumers' rights.”
In a related development, MEPs said in a statement this week that a Body of European Regulators in Telecommunications (BERT) should be established as an alternative to the European Telecom Market Authority (ETMA) proposed by the EC. Such a body would manage mobile and fixed line access, as well as spectrum freed up by the digital switchover. BERT would not meddle with network and information security matters, which would remain under the umbrella of ENISA (European Network and Information Security Agency).
Intel’s Atom processor hits the high street
By Terrie Chilvers
PC World is claiming to be the first on the high street to offer a netbook featuring Intel’s new Atom chip. Priced at £280, the Advent 4211 is manufactured by MSI, which also produces the MSI Wind (still to be launched).
Netbooks are smaller in size than the average laptop with lower specifications, making them ideal for people on a budget who want to send emails, surf the internet and use office applications. The Advent 4211 sports a 10.2 inch screen, 1GB RAM and an 80GB hard drive. It also has Bluetooth and a 1.3 megapixel webcam built-in.
Intel’s Atom chip is its smallest processor yet and because it uses less power, can extend the battery life of a device substantially. PC World’s trading director, Jeremy Fennell said: ‘Netbooks are heralding a new era of mobile computing… The practicality of netbooks will no doubt see their continued growth and see them integrated into business and social lifestyles.’ (as reported by ZDNet).
Microsoft looks for new ideas from a new office
By Zachariah Hofer-Shall
As ComputerWorld reports, Microsoft has announced a last ditch effort to convince business users to buy Vista PCs: free support downgrading to Windows XP.
In a new deal called ‘Windows Vista Small Business Assurance’, Microsoft offers “one-on-one coaching and assistance” for the Vista operating system, a role that was previously given to the hardware manufacturers. The big twist of this is that if small business users aren’t happy with the product, Microsoft representatives will walk users through the process of downgrading to XP.
On one hand it’s impressive that Microsoft sees the challenges in rolling out its new operating system, but on the other hand Vista was launched in November of 2006. It’s been nearly two years and offering free downgrades seems like a complete admission that Vista just isn’t very good. The ComputerWorld article references hardware compatibility challenges as a source of slow Vista adoption, and providing this support and training almost completely negates that argument. So if you’re in a small business and holding out on upgrading your computer’s operating system, now might be a good opportunity: because hey, the worst thing that could happen is that you get XP again.
Keep the internet open for all, stresses Berners-Lee
By Dave Wilby
Sir Tim Berners-Lee, the man most often credited with the invention of the World Wide Web as we know it, has called on governments, scientists and businesses to do more to ensure the web stays open for all, the BBC reports.
Berners-Lee was speaking at the launch of a partnership between the Web Science Research Initiative (WSRI) and the National Endowment for Science Technology and the Arts (NESTA). He said: "The development of the Web will have major social, economic and political implications for our future. At its core must be a commitment to maintain the principles of openness as a platform for the sharing of information.”

July 11 2008
Welcome
Technology News
Yahoo and Microsoft merger still a possibility
Google opening up but still searching
EU calls on ISPs to eject file sharers
Intel’s Atom processor hits the high street
Upgrade to Vista now and get free downgrading to XP!
Keep the internet open for all, stresses Berners-Lee
Media News
Tech Totals
Website of the Week
Tech Toon
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US
By Tarryn Morley
In a move that brings two of its media outlets closer together, Rupert Murdoch’s News Corporation announced today that Wall Street Journal personal technology columnist Walt Mossberg would be a regular contributor to the Fox Business Network cable channel. He has contributed to Fox Business Network competitor CNBC for roughly a decade.
Andrew Morse has been appointed bureau chief for Dow Jones Newswires’ San Francisco bureau. Prior to joining Dow Jones Newswires, Morse served as a correspondent for The Wall Street Journal in Tokyo covering IPOs, investments, commercial banking and mergers and acquisitions. In his new role, Morse will oversee technology, energy and late breaking equities news for the bureau.
UK
By Tarryn Morley
The Sunday Times launched its full colour redesign on 6 July. The revamp will be rolled out across all sections of the paper except for the Sunday Times Magazine and the Culture magazine, which will be redesigned at a later date. The makeover includes a new font, a new masthead, and an updated slogan. It is the first time that the newspaper uses a bespoke Sunday Times typeface. The redesign is also the first time in the newspaper’s 186-year history that the Sunday Times can use colour in all sections thanks to a significant investment by News Corporation. The Sunday Times has a circulation of 1,186,821.
SCMagazine.com/UK has been relaunched thanks to collaboration between Haymarket's SC Magazine and SC Magazine US. The site provides international industry news, daily bulletins, and whitepapers by industry experts.
PR Week, a weekly PR industry trade publication, has been redesigned in order to transform the title into a multimedia brand. Journalists at PR Week will now break more stories online, while the revamped magazine will provide a more substantial analysis and roundup of the week’s news.


By Zachariah Hofer-Shall
363 billion
Number of text messages sent in the US during 2007 according to The Wireless Association’s research
73%
US cell phone shoppers who list “text messaging” as the most important feature of a new phone
82%
US cell phone users who claim to never use text messaging according to a conflicting study

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