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Newsletter
11th November 2005
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Dear
Reader,
It was no surprise to see the Internet hogging the media spotlight once again this week, but for once it hasn't all been scaremongering and shock tactics.
We were delighted to see that the godfathers of the net, Vint Cerf and Bob Kahn, were honoured with medals at the White House, and we would have loved to have been flies on the wall when President Bush's advisors briefed him on the fundamentals of TCP/IP prior to the ceremony.
It was also great to see Mozilla Firefox, a genuine rival to IE's dominance of the browser market, still going strong a year after its launch. Plus a UK broadband provider has begun rolling-out 22Mbps services nationwide, so we'll be keeping an eye on UKOnline to make sure those all important SLAs continue to be met at the higher bandwidth.
But there have also been some confusing moves in the industry, with Intel-stalwart Dell selling AMD chips for the first time, Google launching a part-exchange appliance deal, Microsoft dithering over a possible AOL buyout, Grokster suddenly throwing in the file-sharing towel, and Palm even eschewing its own OS.
We're even starting to worry that Santa might not get that sack of Xbox 360s from Microsoft's elves in time for his delivery to the Prompt offices after all...
We hope you enjoy this newsletter. If you have any feedback or would like to discuss how we can help you with your technology PR, marketing, copywriting or surveys, please call me on 0208 996 1653 or email me at
hbutters@prompt-communications.com.
Best regards,
Hazel Butters
Prompt Communications
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Technology
News
By Dave Wilby
and Sean
McManus
Dell starts selling AMD chips
Despite its
reputation as a long-time supporter of Intel,
Dell has mysteriously begun selling processors
made by rival chip-manufacturer AMD on
its US
website. Although it isn’t possible to configure or buy systems featuring AMD
chipsets from Dell at this stage, the PC vendor is offering six Athlon 64 chips
packaged individually for retail sale. The CPUs available range from the 2.2GHz
Athlon 64 3500+ up to the 2.8GHz Athlon 64 FX-57, but do not include any
Opteron server processors, or Turion laptop chips.
Dell had been the only major
PC manufacturer in North America offering pure
Intel product lines, but now claims customer demand sealed a change of heart.
Any further moves toward selling fully-equipped AMD desktop systems would
represent a sizeable shift in Dell policy (founder Michael Dell has famously
ranted about AMD’s unproven track record), and would certainly cause a stir in
the global PC market. But industry observers feel that in an increasingly tight
industry, Dell simply can’t afford to exclude any potentially new customers any
longer. One reason why Dell hasn’t come straight out with a ‘Dimension FX-57’
style desktop, could be the logistics involved in bringing in new motherboards
to accommodate the different CPUs. This stop-gap will at least enable Dell’s
core market of home entertainment and gaming enthusiasts to upgrade existing
AMD-based rigs.
File sharing under attack
A man in Hong Kong has been sent to prison for three months after
reportedly being the first person to be prosecuted for sharing films using
BitTorrent. Chan Nai-ming was found guilty of uploading Daredevil, Red Planet
and Miss Congeniality. BitTorrent is a
peer-to-peer file sharing system that enables people to share large files by
breaking them into chunks hosted on different machines. It’s a relatively quick
and efficient way to distribute large files, such as films. BitTorrent has been
hounded by the Motion Picture Association of America which claims its members
are losing US$900m (£515m) a year in piracy in Asia
alone.
Another
file sharing service, Grokster, has
thrown in the towel: it’s agreed to stop distributing its software to settle a
lawsuit brought against it by representatives of the entertainment industry. It
will also pay US$50m (£29m) in damages. Grokster is hoping to
reinvent itself, as
Napster did, as a legal service working
with copyright owners to distribute their content.
Firefox browser celebrates birthday
The brilliant
Mozilla Firefox open source browser
was launched just a year ago this week. The next version, Firefox 1.5, is now due
and should hit a desk near you by the end of the year, according to Tristan
Nitot, president of Mozilla Europe. Firefox is already estimated to account for
around 10 per cent of the overall browser market, with one analyst firm,
OneStat.com claiming a global market share
for Firefox of 11.5 per cent. It’ll be interesting to see just how high Mozilla
Firefox can push this percentage prior to the launch of
Microsoft Windows
Vista, and the arrival of tabbed browsing in Internet Explorer 7.
Internet gods are awarded Presidential Medals of Freedom
TCP/IP
inventors Vint Cerf and
Bob Kahn are each being
awarded America's
highest civilian honour this week, the
Presidential Medal of Freedom.
The two men were jointly responsible for creating the
basic TCP/IP networking protocols, the building blocks that hold the Internet
together to this day. The Transmission Control Protocol (TCP) and the Internet
Protocol (IP) ensure that packets of data reach the appropriate net address and
check that no information is lost during transmission. The medals are
generally given to people who have made an exceptional impact on the cultural
life of the US
through their efforts. The citation for the medals reads: "Dr Cerf and Dr
Kahn have been at the forefront of a digital revolution that has transformed
global commerce, communication, and entertainment." Other recipients of
the Presidential Medal of Freedom this year include three-time
heavyweight boxing champion Muhammad Ali,
soul diva Aretha Franklin, and
record-breaking golfer Jack Nicklaus.
Microsoft could still buy AOL stake, but deal remains shaky
After months of rumour, Microsoft has once again emerged as
the front-runner in talks over the possible sale of a stake in Time Warner’s
Web business AOL. Microsoft approached AOL
several months ago to discuss joint ventures, but any agreement is still likely
to be weeks away, with the New York press in particular remaining sceptical
that Time Warner would even enter
into discussions unless it was absolutely sure the deal would finalise. The NY Times reported that
Time Warner's chairman and chief exec Richard Parsons had
acknowledged the talks, but said discussions were 'very fluid', and that they 'don't
know whether a deal would be reached'.
Palm will not abandon Palm OS
Handheld
computer specialist Palm has felt the
need to reassure its customer base over future plans, after throwing them into
turmoil with the forthcoming launch of the Windows Mobile-based
Treo smart phone. Palm president and CEO Ed Colligan is so keen to
appease Palm OS fans worried about the discontinuation of the core operating
system, that he has even written a letter to the company’s developer community in
which he personally promises to continue releasing Palm OS products. The letter
commits Palm to developing Palm OS-based PDAs and smart phones after the launch
of the Windows Treo early next year. As the PDA market continues to plummet,
vendors like Palm are ploughing time and money into smart phones such as the
Treo. Business IT managers often prefer to purchase Microsoft-based devices
that readily integrate with other MS products already in use, such as the popular
MS Exchange email server.
UK residential broadband speeds shift up to 22Mbps
Sky-owned service provider
UK Online will be the first UK ISP to offer
residential ADSL2+ broadband
access nationally, delivering speeds of up to 22Mbps. The service tariff will be
priced at £29.99 per month in most urban areas, although an ADSL2+ compatible
modem will cost an additional £79.99, and a one-off connection charge will set
customers back a further £75. Sky bought UK Online's parent company
Easynet back in October of this year. UK
Online's news follows recent announcements of high bandwidth broadband services
from a number of UK ISPs including Bulldog
Communications, Zen Internet and
Wanadoo, all opting for local loop
unbundling to deliver speeds of up to 8Mbps.
Microsoft rebrands and broadens anti-spyware tool
Microsoft is renaming and revamping its
Windows AntiSpyware software,
relaunching it as ‘Windows Defender’. The new-look
application will now detect rootkits, keystroke loggers and other threats as
well as match spyware and adware profiles. Windows Defender will ship as part
of the forthcoming Windows Vista
operating system, expected to launch commercially sometime before the
end of 2006.Microsoft will also release Windows Defender for XP users as an
update
to the current edition of Windows AntiSpyware. Interestingly, Microsoft has also
changed how it delivers signature updates for the anti-spyware application. These
are now distributed through Windows Update, instead of through a separate tool unique
to the software.
Xbox 360 demand outstrips production
Microsoft
claims demand for its long-anticipated
Xbox 360 consoles will far outstrip supply, certainly in the run-up to
Christmas.
Of course this ‘warning’ also happily doubles up as another stage in the
build-up towards Xbox 360 hysteria, culminating in the expected
Cabbage Patch Kid-style mayhem on
shop floors in late December. But maybe there’s some truth in the prediction.
Let’s look at the facts. Microsoft elves are reportedly knocking 360s together
as quickly as their little hands will let them.
Amazon
has already announced that any orders placed after 2nd November will not arrive
until next year, and even boxes pre-ordered months ago cannot be guaranteed
delivery in time for Christmas. And consoles are already exchanging hands on
eBay for over $1000
(£570) for fans who want them posted on the release date (22nd
November in the US or 2nd December in the UK)
from punters who have definitely secured sales. So, marketing bluff, or a genuine
shortfall in production? Well, Microsoft’s chief financial officer Bryan Lee
says up to three million Xbox 360s will be sold in the console’s first three
months on the market, and up to five million by June 2006: "We are
building thousands and thousands and thousands of 360s every day. They are on
boats. They are on planes. They are in distribution centres. They are hitting
retail," he gushed. So why bluff? Demand is certainly hysterically high,
and even in
Japan Microsoft
is hoping for a bigger splash for the Xbox 360 than its rival
Sony PlayStation 3,
which crucially has a later
release date. Watch this space...
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Media Update
By Annie Kasmai
Nintendo will offer free
Wi-Fi gaming for users of
its handheld DS console at
hotspots around the country thanks to a deal struck between the games company,
BT Openzone and
The Cloud. The Nintendo Wi-Fi connection
will launch on 25th November, with Wi-Fi gaming available at 7,500 hotspots
throughout the country in locations such as train stations, airports, branches
of McDonald’s and Coffee Republic
cafés. The Nintendo DS is Nintendo’s first Wi-Fi enabled console, with the much
anticipated
Nintendo
Revolution due sometime next year.
The Observer is currently busy
launching a monthly fashion magazine, to complement its existing monthly
supplements for Sport, Music and Food. It will face stiff competition from the
Sunday Telegraph’s new weekly fashion title
Stella,
which launched last weekend. The Observer fashion supplement could appear as
early as January and would be published on the remaining spare Sunday between
publication dates for the Sport, Food and Music showcases.
Head
of BBC television news
Peter Horrocks
this week announced some radical changes to the corporation’s news
broadcasting. The changes announced so far include putting a greater effort
into breaking news stories on
News 24, pooling journalists to work across the one o’clock, six o’clock and ten
o’clock news, and appointing a new daytime editor to replace the current
editors of the one o’clock and six o’clock news.
The
changes apparently come as a result of numerous conversations that Horrocks has
had with BBC staff since taking over as head of television news in September.
The Wall Street Journal Online
has suspended its paid for service for one week
only in a ploy to try and increase users and boost subscriber levels to its
exclusive business content pages. The scheme gives users access to breaking
news stories, analysis and feature articles, polls, columns, personal finance
tools and a 90-day archive of the print and online edition. The suspended free
service runs until the 12th November.
Computeractive has appointed a new
features editor.
Ben Tudor previously worked as features editor for CRN.
His new role involves
looking after the features and letters sections on the fortnightly VNU title
aimed at computer novices.
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Prompt Guide to Corporate Doublespeak
With Lance
Concannon
Organic Growth
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The phrase
'organic growth' sounds nice and wholesome, conjuring up images of
sustainability, harmony with the environment and so forth.
When
applied to business, however, it means something else entirely. If your boss
says: "We plan to grow the business organically", it’s time to start looking
for a new job, because what he actually means is: "I have no idea how we’re
going to get any new customers, so I’m kind of hoping that the business might
just sort of grow by itself."
It's also worth
remembering that unlike organic tomato plants, it takes more than a shovel full
of BS to make a business grow.
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Nanotech Corner
By Max
McConnell
Nanometallic
batteries pack more power at lower costs
A leading
manufacturer of metallic
nanopowders, commonly
used for applications in the aerospace, defence, and energy industries, has
filed two patents for customising nanometallic-additives for increased power
and efficiency in batteries and fuel cells.
The first patent
from QuantumSphere should enable battery
and fuel cell manufacturers to use new methods of producing uniform air
cathodes. Unique features in nanopowder handling allow air cathodes to be
produced in small test sample sizes up to continuous production capability
using the same apparatus. This means battery manufacturers can carry out
complex experimental designs using an innovative scalable method, which is very
economical.
The second
patent improves gas diffusion electrodes for the fuel cell and metal air
battery industry, using nano-sized transition metal catalysts and alloys. These
nanometal-containing
cathodes can be used in conjunction with a variety of types of battery and fuel
cells. Also, because they are flexible, R&D teams gain more freedom in cell
design to power a wider variety of devices and gadgets.
These are
both genuine inventions,
each of which will inevitably lead to more efficient and more powerful fuel
cells and metal air batteries.
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Marketing
News
Google trade-in offer targets Verity customers
By Rick Todd
Google has
made an aggressive new foray into the
business arena with the launch of
an interesting
trade-in programme encouraging enterprises to ditch their legacy internal and
public-facing search appliances in favour of
shiny new Google boxes.
Google is making no bones about actively targeting customers of
Verity with this deal, the rival company which
last week announced it will be sold for US$500m (£285m) to
Autonomy. Google refers to "recent
turmoil with providers of legacy search solutions" as a good reason for
companies to consider the new trade-in offer.
Under the
terms of the offer, which lasts until the end of the year, any companies opting
to replace their existing search facilities with a Google Search Appliance get
a free Google Mini - the
small business version of the hardware.
Google
Search Appliances cost around US$30,000 (£17,200), and index business
information stored in server-based data repositories, such as intranets,
websites, databases, content management software and so on. The Google Mini at
around US$3000 (£1720) is a more compact box, also loaded with Google search
code to make small business Web resources searchable
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Website of the Week
With Sean
McManus
Naming a
gee-whizz technology site after a famous hoax might be a brave move, but
Amazon’s got the pedigree that might just let it get away with it. In 1769,
Hungarian Wolfgang von Kempelen
invented a chess playing machine that defeated nearly everyone it
played. There were gasps when he opened the front to show the cogs whirring. It
was dressed in a fur-trimmed robe and turban and known as the 'Turk'. Nobody
knew there was a chess master hiding inside the dummy.
Now Amazon
has pinched the analogy for its own 'artificial artificial intelligence' (sic)
project. The thinking goes that there are many things people do better than
computers, such as processing images. And there are many simple tasks that
software developers need to be performed, such as quality control of images or
sound recordings. Amazon’s Mechanical Turk proposes an interface between the
two, enabling developers to feed their tasks into Amazon's system and pay
members of the public to perform routine jobs online.
So far, nearly
all the tasks are about image identification. You’re shown a set of photographs
taken on a drive-by past a business and have to identify which picture best
represents the company. For each one you identify, you’ll be paid US$0.03 –
about 1.7 pence. It takes a couple of seconds to scan the pictures and select
the most appropriate one. The resulting images will end up in Amazon’s
A9 search engine. Amazon’s taking a 10%
commission on top of what developers pay to participants, but there are no
up-front fees. The minimum commission allowed is $0.005.
Amazon will
need to be vigilant – one of the first things that occurred to us was that the
system could be abused to enable spammers to fox those 'enter this word' tests.
But the architecture creates plenty of new opportunities to improve the online
experience. It could be used, for example, to check images and sound samples
are assigned to the right products in your e-commerce catalogue or to refine your
image search.
Developers
can sign up through Amazon Web Services.
The best way to get an appreciation of how
it works it to try completing a few tasks (called HITs).
The site’s in beta and groaning a bit under the
weight of the traffic it’s getting, but it’s worth persevering. What could you
do with this cool new tool..?
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