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20th April 2007
Prompt Communications Newsletter
Communicating technolgy

Dear Reader,

Hazel Butters Welcome to the 100th issue of the Prompt Communications newsletter. We celebrated this momentous occasion by wearing party hats the whole time we were writing this edition. Schools in the developing world have something to celebrate too this week, as Microsoft announces plans to sell educational bundles of Windows and Office for $3 a go to countries like Rwanda and Thailand. All well and good, but we wonder whether it will be enough to convince them to turn their backs on pirated copies of the software.

For any feedback on our newsletter, or to discuss how we can help you with your technology PR, marketing, copywriting or surveys, please email me at hbutters@prompt-communications.com. We are always delighted to hear from you.

Best regards,

Hazel Butters
Prompt Communications

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Technology Update

By Lance Concannon

Wireless piggy-backers in the dock

Wireless piggybacking is a crime that has largely gone ignored in the UK up until now, with many people viewing it as a relatively harmless act, hardly even worthy of being called a crime at all. But the arrest and subsequent cautioning of two wireless piggybackers this week has sent a clear message to the British public – unauthorised use of computer networks is illegal, and those who do so risk prosecution.

Many home users and small businesses lack the necessary technical skills to ensure that their wireless networks are properly secured, leaving them open to misuse by anybody within range.

MS to offer Windows and Office for just $3

In the face of increasing competition from desktop Linux and open source productivity tools such as Open Office in the developing world, Microsoft has announced plans to offer cut-price versions of Windows and Office to students in countries such as Brazil, Rwanda, Libya and Thailand.

The scheme was announced by Bill Gates this week and is part of Microsoft’s plan to extend the benefits of computing to a further one billion people by 2015. The software bundles will be sold to governments which agree to provide their schools with computers capable of running Windows.

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Marketing Update

By Elissa Fry and Lisa Facinelli

Relax help is at hand!

Next time you feel like screaming at the computer which refuses to relay your command or the monitor that simply won’t show you want you want, fear not, help is at hand in the way of a "frustration detector"! Microsoft in their new bid to ‘help’ those lost souls completely flummoxed by the latest operating system software, or those who simply can’t fathom those damn Excel equations, will be launching its new technology which identifies frustrated individuals and then begins a dialogue with them, offering assistance and a step by step plan on what to do.

New Scientist reports that Microsoft tested its new technology by attaching a vast number of sensors to a computer work station to identify frustrated fidgeting, while a webcam viewed users' body movements. The result was that researchers were able to train the software to recognise frustration with a 79 per cent accuracy. Well they’ve sold me! I guess now all I have to do is wait for this miracle technology... fidget... fidget... fidget.......

Americans, mobiles, addiction and safety

We all know that cell phone use can be inappropriate in certain public places such as restaurants and movie theatres, but would we also agree that they are bad for your health too? CNET News.com reports that the Zogby International survey, conducted on emerging technology, with 1,066 American adults participating; asked whether mobile devices do more harm than good. 38 percent polled believed that mobile devices with internet connections made them too job focused; and yet 70 percent of respondents thought it was possible to become a BlackBerry addict.

The survey also found that these mobile devices posed a distraction while on the road, with 80 percent of those polled believing that using Internet-enabled devices while driving should be banned. While these devices can help you stay connected during travel, they also pose health concerns with possible addiction and safety issues. Advertisers should consider these harmful effects before marketing their products to consumers.

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US Media Report

By Elissa Fry

US NBS insiders have criticised the way universal integrated media chief, Beth Comstock, is running the show. Her decision to make iVillage.com a cornerstone of the media giant’s digital strategy has gone down like a lead balloon, with reports that people are losing confidence in Comstock’s decision-making.

William Kupper Jr has appointed Keith Fox as his successor as president of Business Week. Fox, who had been president of sibling publication, McGraw Hill Professional, will assume the top slot after an eight month search by Kupper to find his replacement. The move comes with bated breath as BusinessWeek, Fortune and Forbes watch the entry of Condé Nast Portfolio into their space.

 

UK Media Report

By Annie Kasmai

UK Kay McMahon has been appointed as digital director for Wallpaper*. Previously, McMahon was the deputy editor of gomamatoday.com.

Daniel Griffiths has been appointed as editor of Future Music. Griffiths takes up the role as he replaces the previous editor, Oz Owen, who left on 10th April 2007.

 

Best of the 'Net

By Lance Concannon

Ubuntu

If you’ve never tried using Linux, perhaps now is the time to give it a go as the latest version of the popular Ubuntu desktop Linux distribution has finally been released.

Download a copy, burn it onto a CD and try installing it onto an old PC or laptop – you’ll be surprised at how stable, user friendly, and quick it is.

Ubuntu comes complete with all the open source applications you’re likely to need, a web browser, office applications, media players, an instant messaging tool and lots more.

Even if you don’t decide to keep using it, you might find the experience enlightening if you’ve only ever used Windows.

Consumer Technology Update

By Dave Wilby

Microsoft ignites Silverlight: A genuine rival to Adobe's Flash Player?

At the National Association of Broadcasters trade show in Las Vegas Monday, Microsoft unveiled its answer to Adobe Systems' Flash Player, but do we need it? ZDNet isn’t sure. Silverlight (formerly known Windows Presentation Foundation/Everywhere or WPF/E) is a Microsoft-flavoured web browser plug-in for playing media and rich online applications, and a proper Beta should be available before the end of this month. Silverlight is cross-browser, will work on both PCs and Macs and at under 2Mb download isn’t as flabby as some MS bolt-ons of the past.

There’s no doubt Silverlight’s vector approach is going to look extremely slick – it’ll let users resize streaming video windows within web pages for example – and it will have a great advantage integrating Windows Media Video (WMV) which will entice the new generation of Vista users, but many believe that Adobe Flash Player penetration has simply penetrated too far to be reeled in at this stage. For its part, Adobe plans to launch its free Adobe Media Player (formerly Philo) later this year which will feature support for RSS Podcasts among other trinkets. Looks like the gloves are off.

Videogames are certainly rather nasty but they’re not real, concludes extensive study

Players of extreme video games *can* tell the difference between on-screen violence and real life, according to a new study by the British Board of Film Classification (BBFC), the body responsible for rating new releases. Phew, thanks, we can all sleep soundly without listening out for chainsaws and incoming BFG fire now that the experts have sorted that one out! According to Times Online, BBFC interviews with gamers, parents and industry figures revealed that players really enjoy violent scenes of gore and find killing a character in a game more exciting than watching a character being bumped off in a film, but say the experiences won’t make them violent in real-life or desensitise them to real violence. Good-oh.

Manhunt and Grand Theft Auto addicts were quizzed on their feelings, with most claiming the titles were just an escape from mundane life. Our favourite quotes included: "The sex clearly makes a contribution to the exhilarating sense of trashing the tedious constraints of everyday life." And: "You really were sticking an axe in someone and taking a couple of chops to their neck until their head fell off. I was quite addicted to it"

Amaze your friends: Build yourself an Xbox 360 laptop!

It isn’t authorised by Microsoft in any way, but custom hardware enthusiast Ben Heck’s laptop take on the Xbox 360 is a thing of beauty coveted by gamers worldwide. The Xbox Laptop Mk II is a one-off featuring a 17" widescreen display and USB keyboard. Ben isn’t taking orders for any new builds right now, but he has allowed Engadget to feature galleries, videos and step-by-step instruction courses if you fancy having a stab at some hardware hacking of your own.

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Web 2.0 Watch

By Fiona Blamey

Geotagging brings the outside in

The web is often blamed for the demise of the local community. If you believe the mainstream media, people now sit alone in their bedrooms, frequenting insalubrious chat forums, typing mundane nonsense into blogs, and making worthless virtual friendships on MySpace.

But while it’s true that more people are using the web to make online friends, there are signs that the web could also drive renewed interest in the local community. A new breed of entrepreneur is exploiting emerging Web 2.0 technologies to create community websites aimed at getting real-world neighbours together.

One such entrepreneur is Steven Johnson, the author of several bestsellers, including Everything Bad Is Good For You. Johnson’s interests in city life and web technologies spurred him to create www.outside.in, a site that gathers information and online chatter about individual neighbourhoods and publishes it in one place.

Outside.in exploits a technology called geotagging, a type of metadata that lets people assign a geographical location to web content. The site gathers all content – from blog posts to media articles, photos and maps – with the same geotag, and aggregates it into one place where it can be easily browsed.

The result, as Johnson explains in his blog, is ‘a glimpse of all the textured, real-world issues and conversations and news unfolding in [that] location.’ People can quickly find out what the hot topics of conversation, or ‘in’ places, are in their community, and readily join in the discussion. The idea is that people will congregate around local places and issues, and start to socialise more with their neighbours.

With its emphasis on participation, outside.in represents an evolution from sites like British dotcom survivor upmystreet.com, which displays useful information for a given postcode, but doesn’t include user-generated content like blog posts. While outside.in is currently limited to a few US cities, it is expanding thanks to recent funding. My guess is that similar sites will start to emerge in the UK even before outside.in arrives on these shores.

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