Company News

Which Computing? Magazine journalist joins Prompt Communications as copywriter

London, 10 July 2008 – Prompt Communications, a PR, marketing and social media communications agency with offices in London and Boston, Massachusetts, has appointed Terrie Chilvers as copywriter.

Terrie will be based in Prompt’s Copywriting division in its London offices, working with technology-based clients and alongside consultants in the company’s PR, marketing and social media divisions. Before joining Prompt, Terrie was a senior writer/researcher at consumer magazine Which? Computing, where she was responsible for project managing extensive software and hardware tests, as well as writing consumer-focused, jargon-free copy.

“I’m looking forward to working with both business-to-business and consumer clients and am keen to get stuck into transforming technical content into copy that’s really easy to understand.” said Terrie. “I think writing in plain English is really important.”

“We work with a substantial number of technology-based clients and communicating the features and benefits of any given technology to business in a clear and effective way is one of our core competencies,” said Prompt’s director of Copywriting Sean McManus. “Our clients often have complicated technology to explain, so it’s important we have an experienced team of writers who can get their message across. Terrie will be an invaluable addition to this team, helping both b2b and consumer clients to explain their propositions clearly.”

View the full press release here.

Prompt appointed to launch Skyhook Wireless in Europe

London, UK, and Cambridge, MA, 24 June 2008 – Prompt Communications, a specialist in technology PR, marketing and social media communications, has won the UK PR account for Skyhook Wireless, a US-headquartered developer of a pioneering wireless positioning system (WPS) that enables location-based services to be delivered to Wi-Fi-enabled devices.

Prompt will use a mixture of traditional media and analyst relations and social media initiatives to launch the company into the UK market. Its brief is to build a high level of awareness of Skyhook Wireless among mobile device manufacturers, location-based software developers and end-users.

Prompt was chosen to launch Skyhook Wireless and its WPS into the UK because of its knowledge and experience, according to CEO Ted Morgan. "The Prompt team showed that they not only understand the business and consumer case for location-based services, and the media that we need to communicate with, but that they also understand the underlying technologies and our business model for working with software developers and device manufacturers," he said. "This breadth of expertise will be invaluable in communicating the benefits of the location-based services to UK business partners and end-users alike."

View the full press release here.

Prompt Communications hires VP for North American operations

Cambridge, MA – June 3, 2008 - Specialist technology PR and marketing agency, Prompt Communications, has appointed Mike Kane as vice president of its North American operations.

Mike will take responsibility for creating further momentum in the company’s North American business, with a focus on establishing the correct structures and processes for the business’ next phase of growth. He will also be developing new elements to Prompt’s service portfolio, including establishing a full-service analyst relations practice, assisting with the company’s social media web-based communications offerings, expanding the business’ current client base of technology PR and copywriting clients, and helping the business expand into new regions and markets.

Hazel Butters, the founder CEO of Prompt Communications who started Prompt Communications LLC in 2007, as a sister company to London-based Prompt Communications Limited said, "Mike joining our team is part of our growth and expansion plan for the US, and will also benefit us across territories due to his experience with European technology companies. His wealth of senior-level experience both in-house and at consultancies means he has a deep understanding of opportunities presented by a strong and relevant PR program in driving sales and increasing visibility, and to ensure we have the processes to continue to deliver outstanding service to our client base as we grow in the United States."

View the full press release here.

Asian open source specialist G2VC appoints Prompt Communications as US PR Agency

Cambridge, MA and Manila, Philippines – March 10, 2008 - Prompt Communications, a specialist in technology PR, marketing and social media communication, has been appointed to represent Global Gateway Venture Capital (G2VC), a technology investor focusing on global-facing Open Source, SaaS and Engineering Services based in Asia. Under this relationship Prompt will represent G2VC's portfolio of companies, including Exist Global and Morph Labs, throughout the US.

Winston Damarillo, Managing Director for G2VC said, "There were three main characteristics that we were looking for in a PR consultancy: first, extensive experience in the open source community and an understanding of open source technologies, second a team that would spend time working with us to ensure we have an ongoing campaign that is about the right messages to the right audience in most relevant format and medium; finally an understanding of our business and the customers we are targeting. Prompt meets each of these criteria, as well as working transparently - for example, delivering detailed reporting as part of the team's investment, to ensure our budget is spent on external activities that drive our visibility."

View the full press release here.

Webtide chooses Prompt Communications as US PR agency

Cambridge, MA - February 11, 2008 - Prompt and Webtide are working on a US campaign to raise awareness of Webtide and Jetty among key industry influencers, including technology journalists, business writers, industry analysts and other persuaders within the open source community.

Adam Lieber, CEO of Webtide, said: “We wanted an agency that genuinely understands open source software, has a no-nonsense approach to marketing and PR, as well as an understanding of social media tactics. Prompt was recommended to us by another open source company. The pitch and presentation was straightforward and Prompt won the contract because the team not only understood the challenges and influences that impact us as a growing software company, but had specific working knowledge of the open source market.”

View the full press release here.

Yell tracks online presence in blogs, podcasts and user-generated video with Prompt Social Media Monitor

London, UK - 30 January 2008 - The Social Media Monitor saves PR and marketing managers the time and effort of performing manual searches through the vastness of social media every day, or wading through endless spam and irrelevant results—they simply receive details of the online coverage which is relevant to them, direct to their inbox.

Demelza Fryer-Saxby, Corporate PR Manager for Yell UK said: "We've recognised for some time that social media is an increasingly important area for consumers—one in which we also need to engage. The Prompt Social Meida Monitor service offered exactly what we were looking for and the whole PR team at Yell finds it useful."

View the full press release here.

Prompt Social Media Monitor named 'Best New Product or Service' at the B2B Marketing Awards 2007

London, UK - 6 November 2007 - Blog and Social Media monitoring service that helps businesses track online discussions about their brands wins industry recognition at the B2B Marketing Awards 2007

View the full press release here.

Prompt Launches Blog-Tracking Portal for Clients

London, UK - 17 January 2007 - Web portal lets clients track what bloggers are saying about them, and forms the heart of a new range of 'blogger relations' services

Lance Concannon, social media guru at Prompt Communications, said: "There's a lot of talk about blogging in the PR industry, but while others have been talking, we have been concentrating on building a solid service that delivers what our clients need. As people start to pay more attention to blogs, clients need to know what is being said about them and how they should go about engaging with bloggers."

View the full press release here.