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Prompt appointed by TestPlant to develop media relations and customer programs
Prompt appointed by TestPlant to develop media relations and customer programs
Prompt to develop in-depth customer reference and case study programs to profile market leader’s success with defense, media and gaming, healthcare and finance customers
Boston, MA and Boulder, CO – August 18, 2011 – TestPlant, the developer of tools which automate software testing and validation, has appointed Prompt Communications as its public relations consultancy to run its news and customer case study programs.
TestPlant‘s flagship product is eggPlant, an innovative software testing tool which automates the traditionally manual process of screen-based software testing. A robotic non-invasive test tool, eggPlant can be ‘trained’ to interpret screens in the same way a human eye would, enabling its 500 customers organizations to reduce the time and cost of software testing. TestPlant has a development center in Boulder, Colorado, and offices in Washington D.C., and London.
Prompt is a digital and PR communications consultancy with offices in Boston, San Francisco and London. Formed in 2002, and with a strong technology practice, Prompt provides clients such as Adeptra, CEO Express Corporation and Oracle Corporation with PR, copywriting, social media and marketing initiatives to improve brand recognition and drive sales.
Prompt will be working with TestPlant’s management team to create and execute a tailor-made PR and copywriting strategy to communicate the benefits of TestPlant’s products and services to the press, industry influencers and analysts. Prompt will drive the company’s messaging through a comprehensive news-driven media relations program, and through development and placement of customer success stories.
George Mackintosh, chief executive of TestPlant, said, “We are looking forward to working with the Prompt team – they are well-versed in technology, able to create compelling and relevant copy, understand technical deployments and drive visibility. We have a large number of high-profile customers and I’m looking forward to getting our messages, based on real user success, out to the market.”
Hazel Butters, CEO of Prompt Communications, said, “Our US team is really excited about working with TestPlant and being part of the drive to increase awareness of their brand throughout the industry. We have a real passion for the software testing sector, and TestPlant has the perfect combination of people and technology: they have innovative products, driven by an inspired and inspiring team, and backed by an impressive customer base.”
About TestPlant www.testplant.com
TestPlant is an international software business with an established customer base of leading IT and media corporations and defense and security organizations using eggPlant, the world’s leading GUI automated test software tool. TestPlant is headquartered in London, with offices in Washington DC and a development center in Boulder, Colorado.
About Prompt Communications
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including sustainability, technology and healthcare, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programmes.
Founded in January 2002, Prompt Communications has European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Barros Technologies, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.
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For more information, visit www.prompt-communications.com
