Venture Views
- Around the technology world in 80 days: Day #2: Amsterdam, Netherlands
- Around the technology world in 80 days: Day #1: London, UK
- Prompt’s virtual technology PR trek: Around the tech world in 80 days
- Prompt Boston attends Mass Innovation Night, #MIN51
- Technology PR recap: The software testing industry
- Prompt Boston hosts successful ‘Office Hours’ at Venture Café
- Read all about it! Are print newspapers fated to fold? (continued…)
- Extra, extra read all about it: Software testing and regional newspapers
- Remembering London’s colourful past
- Prompt Communications wins Equiso public relations account
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Blogs and Brands
A Prompt Social Media report, out this week, has shown us what the nation most likes to blog about. Apple, the BBC and Google proved to be the most popular brand names bashed into a keyboard, thus proving that bloggers like to discuss topical news stories and global brands.
What is interesting about this study, which was completed in January 2008, is that it demonstrates that is not the actual product, company or person that is being written about, but their latest advertising campaign. This demonstrates that big named brands that have established themselves, and who have the cash to throw at their advertising and marketing agencies, will be the ones to receive most coverage in blogs.
Cadbury is featured, which has to be because of its brilliant advert in late 2007 featuring a man dressed up in a monkey costume playing the drums along to Phil Collins’ ‘In the air tonight’. Other popular blog topics included I Am Legend and Transformers, the hit films of the Christmas period, in cinema and on DVD, and Heroes, last year’s TV phenomenon.
All of these have tied in 10th place, as has floppy haired, bespectacled TV chef Hugh Fearnley- Whittingstall. He was a heavy target on the blogs due to the ‘Hugh’s Chicken Run’ TV series that aired at the beginning of 2008 in which he sparked debate by setting up his own chicken production line, showing the difference between battery hens and free range.
So much for the myth that a blogger is someone who can talk about nothing but computers…
